WHEN PERFORMANCE MATTERS

LIVE

Serial Number

98379400

Owner

PURE ALLIANCE. INC.

Attorney

Mark R. Leonard

First Use Date

Jul 3, 2024

Filing Date

Jan 28, 2024

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

WHEN PERFORMANCE MATTERS Trademark

Serial Number: 98379400 • Registration: 7539435

WHEN PERFORMANCE MATTERS is a trademark filed by PURE ALLIANCE. INC. on January 28, 2024. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Trademark Classes

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

PURE ALLIANCE. INC. (2 trademarks)

3500 SCOTTS LANE A5
PHILADELPHIA, PA 19129

Entity Type: 03

SUNSWEET GROWERS INC. (97 trademarks)

901 NORTH WALTON AVENUE
YUBA CITY, CA 95993

Entity Type: 03

Legal Representation

Attorney of Record

Mark R. Leonard

494 trademarks filed View all →

Correspondence Address

Mark R. Leonard

901 NORTH WALTON AVENUE

YUBA CITY, CA 95993

United States

Trademark Details

Filing Date

January 28, 2024

Registration Date

October 15, 2024

First Use Anywhere

July 3, 2024

First Use in Commerce

July 3, 2024

Published for Opposition

May 7, 2024

Goods & Services

Energy drinks; Sports drinks

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 28, 2025 ASGN

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 15, 2024 NRCC

REGISTERED-PRINCIPAL REGISTER

Oct 15, 2024 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 6, 2024 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 6, 2024 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Sep 1, 2024 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 1, 2024 AITU

USE AMENDMENT FILED

Jul 3, 2024 IUAF

TEAS STATEMENT OF USE RECEIVED

Jul 3, 2024 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 2, 2024 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 7, 2024 NPUB

PUBLISHED FOR OPPOSITION

May 7, 2024 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 17, 2024 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 1, 2024 CNSA

ASSIGNED TO EXAMINER

Mar 21, 2024 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 15, 2024 NWOS

NEW APPLICATION ENTERED

Jan 31, 2024 NWAP

Related Trademarks

More from this Owner

THE TASTE IS IN THE SHAPE

CALIFORNIA GOLD

More in Same Class

PORTLAND WATER

A NEW WAY TO THINK ABOUT ENERGY

CELEBRATE FEELING GOOD

WELL MARKET ELECTROLYTE MAX

EMOP

ATOMIC JAM