WHAT THE WEALTH

LIVE

Serial Number

88722665

Owner

Jonathan P. Bednar, II

Attorney

Michael J. Bradford

First Use Date

Nov 1, 2019

Filing Date

Dec 11, 2019

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WHAT THE WEALTH Trademark

Serial Number: 88722665 • Registration: 6095424

WHAT THE WEALTH is a trademark filed by Jonathan P. Bednar, II on December 11, 2019. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Owner Contact Info

Jonathan P. Bednar, II (3 trademarks)

2099 Thunderhead Road Suite 203
Knoxville, TN 37922

Entity Type: 01

Legal Representation

Attorney of Record

Michael J. Bradford

1,159 trademarks filed View all →

Correspondence Address

Michael J. Bradford Luedeka Neely, P.C.

900 S Gay St Ste 1504

Knoxville, TN 37902

United States

Trademark Details

Filing Date

December 11, 2019

Registration Date

July 7, 2020

First Use Anywhere

November 1, 2019

First Use in Commerce

November 5, 2019

Published for Opposition

April 21, 2020

Goods & Services

Financial planning; Financial planning and investment advisory services; Financial planning consultation; Financial planning for retirement; Financial planning, namely, the creation of personalized strategies to achieve financial independence; On-line financial planning services

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Nov 4, 2025 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 4, 2025 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 3, 2025 APRE

TEAS SECTION 8 & 15 RECEIVED

Jul 10, 2025 E815

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 10, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 10, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 10, 2025 REAP

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 7, 2025 REM1

REGISTERED-PRINCIPAL REGISTER

Jul 7, 2020 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 21, 2020 NPUB

PUBLISHED FOR OPPOSITION

Apr 21, 2020 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 1, 2020 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 14, 2020 CNSA

ASSIGNED TO EXAMINER

Mar 11, 2020 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 14, 2019 NWOS

NEW APPLICATION ENTERED

Dec 14, 2019 NWAP

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