WHAT THE BEST ARE MADE OF
LIVE

Serial Number

98833563

Owner

James Hardie Technology Limited

Attorney

Charlene A. Azema

Filing Date

Nov 1, 2024

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WHAT THE BEST ARE MADE OF Trademark

Serial Number: 98833563

WHAT THE BEST ARE MADE OF is a trademark filed by James Hardie Technology Limited on November 1, 2024. The trademark is classified under Class 37 (Building & Construction), Class 16 (Paper Goods), Class 19 (Building Materials), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

James Hardie Technology Limited

One Park Place, Upper Hatch Street
Dublin 2 D02FD79 , IE

Entity Type: 03

Trademark Details

Filing Date

November 1, 2024

Registration Date

Not Registered

Published for Opposition

June 24, 2025

Goods & Services

Providing an online website portal that connects buyer and customers to the seller services of others; business advisory services and consultancy related to the selection and purchase of goods; online retail store services featuring building and construction materials, apparel, banners, and signage; providing consumer information in the field of building and construction provided online; online ordering services, namely, providing a website for builders, contractors and construction sales professionals for placing orders and tracking the status of orders in the field of building and construction products, materials and tools; conducting incentive award programs for customers and employees to promote excellent service and performance in the fields of contracting and home and commercial construction; conducting incentive award programs to promote the sale of building and construction products; providing incentive awards programs for commercial, promotional, and advertising purposes in the nature of providing preferred customers and member businesses with additional features and benefits through affiliation with a preferred program; membership club services, namely, providing on-line information to member businesses of a membership club in the fields of business development in the nature of business growth and sales generation; providing consumer product information services provided via customer support services and help desk services regarding the selection and purchase of building and construction materials; business consulting services for contractors and builders, namely, one-on-one business support services provided via telephone or online; providing consumer product information via the internet to customers regarding selection, purchase and installation of building and construction products; business support services in the nature of business operation consulting services related to building and construction products and services; providing business information to businesses within a membership club in the field of business growth and sales generation; providing business consulting services to professionals in the building and construction industry relating to color analysis, color coordination and color selection for paints and for building and construction products; promoting the goods and services of others by means of a preferred customer program that provides customers with benefits and warranties for the purchase of building and construction products; home warranty services, namely, arranging for repairs and replacement of home building products and home exteriors provided by others pursuant to service agreements; Advertising services; Advertising services in the nature of providing advertisements via television, printed brochures, printed flyers, printed promotional materials, billboards, bus shelters, vehicle wraps, signage in the nature of banners and signs, and digital ads

Non-metal construction materials, namely, trim, exterior and interior boards, fiber cement boards, fiber cement panels, soffits, fascia, planks, siding, cladding, and fiber cement underlayment; non-metal construction materials, namely, trim, exterior and interior boards, fiber cement boards, fiber cement panels, soffits, fascia, planks, siding, and cladding all having pre-applied finish coatings, paint coatings, or stain coatings; non-metal building materials in the nature of underlayment and cement composite boards for flooring, countertops, walls and ceilings; non-metal building materials in the nature of non-metal water and moisture resistant underlayment in the nature of boards and panels for flooring, countertops, walls, and ceiling; non-metal architectural mouldings and finish trim; non-metal building flashing; non-metal roof flashing; seam tape for building; tape, namely, building seam tape, which is made out of polypropylene coated with an adhesive and used to join barrier materials and cover wall, attic, and other areas of outside building structures; environmental control barriers, namely, fabric wall systems used for environmental separation and containment in industrial and commercial applications; waterproofing membranes for roofing, floors and walls; waterproof membrane for use as a floor underlayment

Building construction, remodeling and repair; construction planning services; installation services for wallboards, siding, roofing, and walls; consultation in the field of construction, maintenance and renovation of real property; consultancy related to the installation, maintenance, and repair of wallboards, siding, roofing, and walls; maintenance and renovation of real property; providing an internet website that features information on building construction, construction planning, and building renovation; building construction information provided online; providing construction information to member businesses in a membership club in the nature of installation best practices for home and commercial contracting and construction services; customer support services for dealers, distributors, builders and other trade professionals for answering questions related to product information, product installation, and providing installation guidance and support services in the field of building and construction, all being technical advice related to the installation and repair of building and construction products; customer support services for dealers, distributors, builders and other trade professionals in the nature of providing technical information in the field of installation of building and construction products; technical customer support services in the nature of help desk services, namely, providing technical advice related to the installation of building and construction products; customer support services and help desk services, namely, providing technical information about the installation of building construction products; providing technical information to customers regarding the installation of building and construction products; technical support services, namely, troubleshooting and technical consultation related to the installation of building and construction products

Printed instructional, educational, and teaching materials in the field of building construction, installation, usage, selection, maintenance and renovation; Printed pamphlets, brochures, booklets, leaflets, and informational flyers in the field of building construction, installation, usage, selection, maintenance and renovation

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 19, 2026 EXRA
SOU EXTENSION 2 GRANTED
Aug 18, 2026 EX2G
SOU EXTENSION 2 FILED
Aug 18, 2026 EXT2
SOU TEAS EXTENSION RECEIVED
Aug 18, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jan 23, 2026 EXRA
SOU EXTENSION 1 GRANTED
Jan 22, 2026 EX1G
SOU EXTENSION 1 FILED
Jan 22, 2026 EXT1
SOU TEAS EXTENSION RECEIVED
Jan 22, 2026 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 19, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 24, 2025 NPUB
PUBLISHED FOR OPPOSITION
Jun 24, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 18, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 22, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
May 21, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
May 21, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
May 21, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
May 21, 2025 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 26, 2025 GNRN
NON-FINAL ACTION E-MAILED
Feb 26, 2025 GNRT
NON-FINAL ACTION WRITTEN
Feb 26, 2025 CNRT
ASSIGNED TO EXAMINER
Feb 26, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 1, 2024 NWOS
NEW APPLICATION ENTERED
Nov 1, 2024 NWAP