WHAT RULES? Trademark
Serial Number: 98314038
WHAT RULES? is a trademark filed by
Tilt Beauty LLC
on December 14, 2023. The trademark is classified under Class 3 (Cosmetics & Cleaning).
The application is currently pending registration.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Kelly P. McCarthy Sideman & Bancroft LLP
One Embarcadero Center, Suite 2200
San Francisco, CA 94111
United States
Trademark Details
Filing Date
December 14, 2023
Registration Date
Not Registered
Published for Opposition
July 9, 2024
Goods & Services
Cosmetics; Fragrances; Perfumes; Make-up; Nail polish; Non-medicated skin care preparations
Filing History
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 3, 2026 EXRA
SOU EXTENSION 3 GRANTED
Mar 2, 2026 EX3G
SOU EXTENSION 3 FILED
Mar 2, 2026 EXT3
SOU TEAS EXTENSION RECEIVED
Mar 2, 2026 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 22, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 22, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 22, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 22, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 22, 2025 COAR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 19, 2025 EXRA
SOU EXTENSION 2 GRANTED
Aug 18, 2025 EX2G
SOU EXTENSION 2 FILED
Aug 18, 2025 EXT2
SOU TEAS EXTENSION RECEIVED
Aug 18, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 22, 2025 EXRA
SOU EXTENSION 1 GRANTED
Feb 21, 2025 EX1G
SOU EXTENSION 1 FILED
Feb 21, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 21, 2025 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 3, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 9, 2024 NPUB
PUBLISHED FOR OPPOSITION
Jul 9, 2024 PUBO
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jun 27, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 27, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 27, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 27, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 27, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 27, 2024 COAR
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 19, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 4, 2024 CNSA
ASSIGNED TO EXAMINER
Jun 4, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 19, 2024 NWOS
NEW APPLICATION ENTERED
Dec 14, 2023 NWAP
