WHAT MATTERS NOW
LIVE

Serial Number

86579473

Owner

CMFG Life Insurance Company

Attorney

Christopher J. Hussin

First Use Date

Mar 26, 2015

Filing Date

Mar 27, 2015

Add to watchlist:

No watchlists yet
View on USPTO

WHAT MATTERS NOW Trademark

Serial Number: 86579473 • Registration: 4999410

WHAT MATTERS NOW is a trademark filed by CMFG Life Insurance Company on March 27, 2015. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

CMFG Life Insurance Company

Madison, WI 53705

Entity Type: 03

Trademark Details

Filing Date

March 27, 2015

Registration Date

July 12, 2016

First Use Anywhere

March 26, 2015

First Use in Commerce

March 26, 2015

Published for Opposition

January 5, 2016

Goods & Services

Consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members; business services, namely, consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members, and consulting related thereto; business monitoring and consulting services, namely, tracking financial service and insurance industry trends and providing strategy and insight for the understanding and predicting of trends and actions of consumers, the credit union industry, and credit unions; consulting services, namely, providing credit unions with insights into consumers and the credit union industry

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 16, 2026 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 16, 2026 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 16, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 16, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
May 13, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 12, 2025 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jun 29, 2022 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 29, 2022 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 28, 2022 APRE
TEAS SECTION 8 & 15 RECEIVED
Jan 24, 2022 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 12, 2021 REM1
REGISTERED-PRINCIPAL REGISTER
Jul 12, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun 7, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun 4, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 4, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 22, 2016 AITU
USE AMENDMENT FILED
Mar 17, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Mar 17, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Mar 1, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 5, 2016 NPUB
PUBLISHED FOR OPPOSITION
Jan 5, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 16, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 3, 2015 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 20, 2015 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 20, 2015 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 20, 2015 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 26, 2015 GNRN
NON-FINAL ACTION E-MAILED
Jun 26, 2015 GNRT
NON-FINAL ACTION WRITTEN
Jun 26, 2015 CNRT
ASSIGNED TO EXAMINER
Jun 26, 2015 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 7, 2015 NWOS
NEW APPLICATION ENTERED
Mar 31, 2015 NWAP