WELLA Trademark

Beauty consultation services, namely, online hair care, styling and color consultation services to assist consumers in selecting hair treatment, styling and color product; Providing a web site for hair colorists and beauty salon professionals that features information about the use and selection of hair color, hair care products, and hair treatments

Providing on-line non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; providing temporary use of on-line non-downloadable computer software for use as a digital wallet; providing on-line non-downloadable computer software for enabling users to electronically create, store, send, receive, accept, exchange, and transmit digital assets based on the blockchain technology; Creating an online community for digital assets, non-fungible tokens, and metaverses and online world; hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing user authentication services using blockchain-based software technology; providing online and non-downloadable software and technology solutions in the nature of source identification and verification for the purpose of product and document authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents; Development of computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; Providing a metaverse in the nature of creating an on-line community for people to browse and sample virtual hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations

Entertainment services, namely, providing on-line, non-downloadable virtual hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments and created for entertainment purposes; Entertainment services in the nature of organizing, arranging, hosting and providing on-line, non-downloadable virtual style and fashion events, performances, social entertainment events, namely, beauty shows for entertainment purposes; Online business educational services, namely, providing classes, seminars, workshops and training services in the field of the use and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use in virtual, augmented and mixed reality contexts; Educational and entertainment services, namely, providing non-downloadable prerecorded online videos in the field of cosmetics, skincare, haircare, and beauty products, retail training and merchandising training, all for the proper recommendation and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations; Entertainment services, namely, on-line, non-downloadable virtual hair styles for use in virtual environments created for entertainment purposes, blockchain tokens, digital tokens, non-fungible tokens (NFTs), digital media, digital files, and digital assets featuring or linking to hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for entertainment purposes; Entertainment services, namely, production, distribution, display, and storage of digital collectibles, namely, the organization of virtual events for entertainment purposes; Entertainment services, namely, providing an on-line virtual environment providing information in the field of hair care preparations and styling facilitated by for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Entertainment services, namely, providing on-line, non-downloadable virtual hair care preparations, virtual hair styling preparations, virtual hair coloring preparations, virtual non-medicated skincare preparations to be used by virtual avatars; Beauty consultation services for avatars for use in virtual environments created for entertainment purposes, namely, online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; Virtual salon services for avatars for use in virtual environments created for entertainment purposes, namely, online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof

Downloadable software for the production and modification of interactive media, video clips, photography, music, audio recording, data, visual effects, digital files, digital collectibles, crypto-collectibles and non-fungible tokens (NFTs) on a blockchain network containing digital products in the field of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare; Downloadable software for the production and modification of interactive media, video clips, photography, music, audio recording, data, visual effects, digital files, digital collectibles, crypto-collectibles and non-fungible tokens (NFTs) on a blockchain network in the field of physical hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare; Downloadable mobile application software for users to browse and perform electronic transactions of retail consumer goods, namely, hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; Downloadable mobile application software for users to access to digital electronic content and experiences specifically, virtually trying on hair color on themselves or their avatar, to assist users in the selection of hair coloring products, to provide information and tutorials in the field of hair color, beauty trends, hair care and hair styling trends, hair color application tips and hair product recommendations and to provide hair salon locator services; Virtual goods, namely, downloadable computer programs featuring hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use online and in online virtual worlds; Digital marketing in the form downloadable audio and video recordings featuring live style and fashion events, downloadable video clips featuring hair styling and hair dressing events, downloadable photography, music, audio recordings featuring hair styling and hair dressing events, visual effects in the nature of downloadable image files containing graphics, digital art in the nature of downloadable image files containing artwork, digital collectibles in the nature of personalized photos and images in the field of hair styling and hair dressing events, downloadable digital files in the field of style and fashion products and events authenticated by blockchain-based software technology, smart contracts and non-fungible tokens (NFTs) for use in virtual online environments, extended reality virtual environments social networking and interacting with online communities; Computer hardware and software, downloadable, for automating business activities for hair salons and spas, managing inventory and product ordering using smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; mobile devices and connected devices, namely, mobile phones, tablets, laptops, smart mirrors, namely, mirrors with software and display screens that can access, manage and display information and other digital content from internet, display screens, touch screens, internet connected devices and network connected devices in the nature of computers, tablet computers, cellular phones, smart phones for automating business activities for hair salons and spas, managing inventory and product ordering using smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking

Online retail store services featuring goods and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories; Online retail store services featuring virtual goods and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories for use in online virtual environments; Provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs), digital animated and non-animated designs and characters, avatars, digital overlays, skins; Conducting and administering membership and customer loyalty programs for enabling participants to obtain discounts on goods and services for access to events, programs, and the ability to modify digital or physical products; providing incentive award programs for customers and members in the nature of promoting the sale of products and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories; advertising services, all in the field of beauty; Promotion of retail store services and wholesale store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; arranging and concluding commercial transactions on behalf of third parties in the nature of a commercial intermediary