VITALITY CHALLENGE Trademark

Providing an online non-downloadable software that provides users a behavioral change program and system for improving health, wellness, healthy weight, well-being and wellness; personalized plans for goal-setting and achieving goals; social network support; behavior management tools; plans and software for choosing and reinforcing behaviors to support behavior modification and lifestyle changes; a web-based weight loss program; a personalized action plan; accountability tools and support in achieving goals; questionnaires; information; inspirational messages; scientific and research information; peer groups; support teams; creating customized online pages for users with user-defined and program-defined information; personal profiles; customized plans; messages of the day; and an online check-in and journaling system; creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in information and tools to achieve positive lifestyle change and behavior modification