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Serial Number

71570367

Owner

WK KELLOGG NORTH AMERICA LLC

Attorney

Mark H. Tidman

First Use Date

Nov 1, 1938

Filing Date

Dec 11, 1948

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VARIETY Trademark

Serial Number: 71570367 • Registration: 0552435

VARIETY is a trademark filed by WK KELLOGG NORTH AMERICA LLC on December 11, 1948. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Trademark Classes

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

Owner Contact Info

WK KELLOGG NORTH AMERICA LLC (54 trademarks)

ONE KELLOGG SQUARE
BATTLE CREEK, MI 49016

Entity Type: 16

KELLOGG COMPANY

ONE KELLOGG SQUARE
BATTLE CREEK, MI 490163599

Entity Type: 03

Legal Representation

Attorney of Record

Mark H. Tidman

1,630 trademarks filed View all →

Correspondence Address

Mark H. Tidman BakerHostetler

1050 Connecticut Ave., N.W.

Washington Square, Suite 1100

Washington, DC 20036-5403

United States

Trademark Details

Filing Date

December 11, 1948

Registration Date

December 25, 1951

First Use Anywhere

November 1, 1938

First Use in Commerce

November 1, 1938

Goods & Services

CEREAL BREAKFAST FOODS

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 24, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 24, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 24, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 24, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 24, 2026 COAR

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 26, 2025 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Oct 29, 2025 ASCK

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 6, 2023 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 17, 2022 NA89

REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)

Mar 16, 2022 RNL5

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 16, 2022 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 15, 2022 APRE

TEAS SECTION 8 & 9 RECEIVED

Nov 5, 2021 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 25, 2020 REM2

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 1, 2016 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 1, 2016 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 21, 2012 NA89

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

Feb 21, 2012 RNL4

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 21, 2012 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 21, 2012 APRE

TEAS SECTION 8 & 9 RECEIVED

Dec 20, 2011 E89R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 20, 2011 TCCA

CASE FILE IN TICRS

Oct 8, 2008 CFIT

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 3, 2007 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 3, 2007 REAP

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Oct 19, 2001 RNL3

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 19, 2001 89AG

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 30, 2001 89AF

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Dec 11, 1991 RNL2

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Nov 8, 1991 9.AF

REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)

Dec 25, 1971 REN1

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