UNEARTH A NEW ERA
LIVE

Serial Number

99822691

Owner

PSP Franchise Operations SPV, LLC

Attorney

Julie E. Reitz

Filing Date

May 14, 2026

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UNEARTH A NEW ERA Trademark

Serial Number: 99822691

UNEARTH A NEW ERA is a trademark filed by PSP Franchise Operations SPV, LLC on May 14, 2026. The trademark is classified under Class 1 (Chemicals), Class 5 (Pharmaceuticals), Class 11 (Environmental Control), Class 21 (Housewares), Class 31 (Natural Agricultural Products). The application is currently pending registration.

Owner Contact Info

PSP Franchise Operations SPV, LLC (7 trademarks)

17410 College Parkway
Livonia, MI 48152

Entity Type: 16

Trademark Details

Filing Date

May 14, 2026

Registration Date

Not Registered

Published for Opposition

September 1, 2026

Goods & Services

Vitamins and dietary supplements for reptiles and amphibians; vitamins and nutritional supplements for pets

Chemical aquarium water conditioners

Pet food for reptiles; canned pet food for reptiles and amphibians; pet litter and substrates, namely, animal litter for use in reptile and amphibian habitats, aquariums, terrariums, and cages; chopped straw for reptile bedding; peat moss for use in reptile and amphibian terrariums and habitat; terrarium accessories, namely, wood shavings for animal bedding used in terrarium landscapes

Pet bowls; pet feeding and drinking bowls; plastic water bottles sold empty for small animals; terrarium accessories, namely, dishes for reptiles; scoops for pet food; cages for pets; terrariums and enclosures for reptiles; full cage kits for reptiles and amphibians comprising cages for pet reptiles, cage liners and artificial decorations such as sea shells and sea sponges; terrarium accessories, namely, screen tops specially adapted for terrariums and enclosures for reptiles; cage liners, namely, liners to protect bottom of the cage for use in reptile and amphibian terrariums and cages; screen covers and clips specially adapted for reptile and amphibian terrariums and cages; aquariums with screen top; aquariums with doors; terrarium accessories, namely, sea sponges specially adapted for use in terrarium landscapes; artificial sea creatures, namely, sea sponges, crab and mollusk shells specially adapted for use in terrarium landscapes

UVB light bulbs; heat light bulbs; basking light bulbs; lighting and heating fixtures for reptile and amphibian terrariums, namely, heating and lighting elements; electric heating pads, not for medical purposes for reptile and amphibian terrariums; lighting hoods for reptile and amphibian terrariums; aquarium filters

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 1, 2026 NPUB
PUBLISHED FOR OPPOSITION
Sep 1, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 26, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 1, 2026 CNSA
ASSIGNED TO EXAMINER
Jul 28, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
May 14, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 14, 2026 NWOS
NEW APPLICATION ENTERED
May 14, 2026 NWAP