TrademarkDir
UNDERSTANDING WHAT COUNTS
LIVE

Serial Number

99138029

Owner

Peter J. Messina & Associates, Ltd.

Attorney

Jonathan S. Pope

First Use Date

Jul 1, 2012

Filing Date

Apr 15, 2025

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UNDERSTANDING WHAT COUNTS Trademark

Serial Number: 99138029 • Registration: 8042023

UNDERSTANDING WHAT COUNTS is a trademark filed by Peter J. Messina & Associates, Ltd. on April 15, 2025. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Peter J. Messina & Associates, Ltd.

2700 International Drive
West Chicago, IL 60185

Entity Type: 03

Trademark Details

Filing Date

April 15, 2025

Registration Date

November 25, 2025

First Use Anywhere

July 1, 2012

First Use in Commerce

July 1, 2012

Published for Opposition

October 7, 2025

Goods & Services

Accounting services

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 25, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 25, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 7, 2025 NPUB
PUBLISHED FOR OPPOSITION
Oct 7, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 1, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 10, 2025 CNSA
ASSIGNED TO EXAMINER
Sep 10, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 15, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Apr 15, 2025 MAFR
NEW APPLICATION ENTERED
Apr 15, 2025 NWAP

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