TrademarkDir
UNDERSTANDING THE WAY YOU LIVE
LIVE

Serial Number

74686929

Owner

ILLINOIS MUTUAL LIFE INSURANCE COMPANY

Attorney

Neil M. Zipkin

First Use Date

Jan 15, 1995

Filing Date

Jun 12, 1995

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UNDERSTANDING THE WAY YOU LIVE Trademark

Serial Number: 74686929 • Registration: 1978290

UNDERSTANDING THE WAY YOU LIVE is a trademark filed by ILLINOIS MUTUAL LIFE INSURANCE COMPANY on June 12, 1995. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

ILLINOIS MUTUAL LIFE INSURANCE COMPANY (17 trademarks)

300 S.W. ADAMS STREET
PEORIA, IL 61634

Entity Type: 03

Illinois Mutual Life and Casualty Co. (4 trademarks)

300 S.W. Adams Street
Peoria, IL 91634

Entity Type: 03

Trademark Details

Filing Date

June 12, 1995

Registration Date

June 4, 1996

First Use Anywhere

January 15, 1995

First Use in Commerce

January 15, 1995

Published for Opposition

March 12, 1996

Goods & Services

insurance underwriting in the fields of life, health, disability insurance and annuities

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 30, 2026 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Apr 30, 2026 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 30, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 30, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 24, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 4, 2025 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 27, 2016 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Aug 27, 2016 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 27, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 27, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 6, 2016 E89R
CASE FILE IN TICRS
Jun 21, 2007 CFIT
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sep 28, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 28, 2006 89AG
ASSIGNED TO PARALEGAL
Sep 28, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jun 1, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Jun 1, 2006 E89R
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 10, 2002 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
May 20, 2002 815F
PAPER RECEIVED
May 20, 2002 MAIL
REGISTERED-PRINCIPAL REGISTER
Jun 4, 1996 R.PR
PUBLISHED FOR OPPOSITION
Mar 12, 1996 PUBO
NOTICE OF PUBLICATION
Feb 11, 1996 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 6, 1995 CNSA
EXAMINER'S AMENDMENT MAILED
Nov 20, 1995 CNEA
ASSIGNED TO EXAMINER
Nov 17, 1995 DOCK

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