UNDERDOG
LIVE

Serial Number

99802562

Owner

Underdog Sports Holdings, Inc.

Attorney

John L. Strand

Filing Date

May 4, 2026

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UNDERDOG Trademark

Serial Number: 99802562

UNDERDOG is a trademark filed by Underdog Sports Holdings, Inc. on May 4, 2026. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific). The application is currently pending registration.

Owner Contact Info

Underdog Sports Holdings, Inc. (3 trademarks)

150 Waterbury Street
Brooklyn, NY 11206

Entity Type: 03

Trademark Details

Filing Date

May 4, 2026

Registration Date

Not Registered

Goods & Services

Providing temporary use of non-downloadable software for enabling users to access and participate in online prediction markets and event-based contract markets; providing temporary use of non-downloadable software for purchasing, selling, trading, and managing positions in event contracts whose value is based on the outcomes of sports, esports, and other cultural events; providing temporary use of non-downloadable software for placing and executing orders, viewing market data and pricing information, tracking account balances and contract positions, and facilitating clearing and settlement of event-based contracts; all of the aforesaid services within the fields of sports, esports, iGaming, and event contracts based on the foregoing fields; none of the aforesaid services related to superhero characters

Financial services, namely, facilitating the trading of event-based contracts whose value is based on the outcomes of sports, esports, and other cultural events; providing financial exchange services for the listing, purchase and sale of event-based contracts; clearing and settlement of financial transactions involving event-based contracts; financial clearing house services; providing financial information in the nature of market data, pricing information, and trading information relating to event-based contracts; providing electronic processing of financial transactions in connection with the trading of event-based contracts; all of the aforesaid services within the fields of sports, esports, iGaming, and event contracts based on the foregoing fields; none of the aforesaid services related to superhero characters

Entertainment services, namely, providing sports and esports programming in the nature of a continuing program featuring sports and esports delivered by television, radio, the internet, and web cam; entertainment services in the nature of fantasy sports and esports leagues, provided via on-line non-downloadable software for mobile, tablet and computer applications and distributed via various platforms across multiple forms of transmission media; fantasy sports and prediction markets services; all of the aforesaid services within the fields of sports, esports, iGaming, and event contracts based on the foregoing fields; none of the aforesaid services related to superhero characters

Downloadable mobile, tablet and computer applications for use in fantasy sports leagues, namely, for managing and participating in fantasy sports leagues, for providing sports and esports programming and information, for providing previews, alerts and replays, for providing sports and esports related news, providing sports league player and team statistics and sports information in the nature of player, team and game analysis and forecasting using predictive analytics, for managing and facilitating fantasy sports contests and prediction markets; Downloadable software for enabling users to access and participate in online prediction markets and event-based contract markets; downloadable software for purchasing, selling, trading, and managing positions in event contracts whose value is based on the outcomes of sports, esports, and other cultural events; downloadable software for placing and executing orders, viewing market data and pricing information, tracking account balances and contract positions, and facilitating clearing and settlement of event-based contracts; all of the aforesaid goods within the fields of sports, esports, iGaming, and event contracts based on the foregoing fields; none of the aforesaid goods related to superhero characters

Filing History

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
May 4, 2026 AMPX
TEAS VOLUNTARY AMENDMENT RECEIVED
May 4, 2026 PARI
APPLICATION FILING RECEIPT MAILED
May 4, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 4, 2026 NWOS
NEW APPLICATION ENTERED
May 4, 2026 NWAP