U*F1RST
LIVE

Serial Number

99732625

Owner

Ulliance, Inc.

Attorney

Timothy K. Kroninger

First Use Date

Oct 1, 2022

Filing Date

Mar 30, 2026

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U*F1RST Trademark

Serial Number: 99732625

U*F1RST is a trademark filed by Ulliance, Inc. on March 30, 2026. The trademark is classified under Class 41 (Education & Entertainment), Class 44 (Medical Services), Class 45 (Legal & Security Services), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Ulliance, Inc. (5 trademarks)

900 Tower Drive, Ste. 600
Troy, MI 48098

Entity Type: 03

Trademark Details

Filing Date

March 30, 2026

Registration Date

Not Registered

First Use Anywhere

October 1, 2022

First Use in Commerce

October 1, 2022

Goods & Services

Providing employment counseling services; Providing employment counseling information on how to successfully transition jobs; Career placement; Career placement consulting services; Career planning services; Human resources consultancy; Providing on-line referrals in the field of career counseling; Consulting services in the field of human resources development, namely, for the promotion of employee retention, career growth, and increased productivity for employees and employers; Promoting public awareness of the need for health, wellness, and nutritional changes in the workplace to increase productivity; Providing on-line referrals in the field of substance abuse and chemical dependency treatment; Human resources consultation in the field of first responder workplace issues; Employment counseling in the field(s) of first responder career transition, job search, job loss, job promotion, and job placement; Career advancement consulting services in the field of first responder career transition, job promotion, and workforce development

Security threat analysis for the physical safety of individuals; Security threat analysis for protecting personal safety; Consultation services in the field of the safety needs of commercial and industrial companies; Consulting in the field of workplace safety; Information in the field of workplace safety; Providing a website featuring information about how to deal with and process personal emotions; Providing emotional counseling and emotional support services for first responders, their families, and members of contracting organizations; Organizing and conducting support groups in the field of first responder wellness, personal emotional support, and family health

Behavioral health services; Counseling services in the fields of health, nutrition and lifestyle wellness; Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; Health care consulting in the field of fitness evaluation and mental health evaluation; Health care services, namely, managed behavioral healthcare programs; Health care services offered through a network of health care providers on a contract basis; Providing information about health, wellness and nutrition via a website; Psychotherapy and psychotherapy counseling for children and adults in individual and family sessions; Consulting services in the field of mental health and wellness; Health counseling; Counseling in the field of mental health and wellness; Nutrition counseling; Mental health services; Clinical mental health counseling services; Mental health therapy services; Psychiatric testing; Medical evaluation of mental health conditions and substance abuse disorders; Medical treatment of mental health conditions and substance abuse disorders; Substance abuse treatment services; Rehabilitation for substance abuse patients; Addiction treatment services; Energy healing services, namely, stress management and stress reduction counseling for individuals to enhance their lives; Psychological assessment services; Psychotherapy services; Consulting in the field of health and wellness to bring about personal happiness; Providing mental health and wellness information; Providing a web site featuring information in the field of mental health and wellness; Health care consulting in the field of occupational health and wellness for first responders and their families; Providing information in the fields of health and wellness in the field of childcare, eldercare, legal proceedings, and financial work-life issues via a website; Psychological counseling in the field of job loss and career transition

Education services, namely, providing classes, seminars, and workshops in the field of health, wellness, nutrition, and professional and personal growth and development; Arranging and conducting of seminars and workshops in the field of health, wellness, and nutrition; Business training in the field of health and wellness to improve professional and personal growth; Personal fitness training services; Conducting fitness classes; Counseling services in the field of physical fitness; Physical fitness training of individuals and groups; Providing personal training and physical fitness consultation to corporate clients to help their employees make physical fitness, strength, conditioning, and exercise alterations in their daily living; Conducting fitness classes as part of an employee wellness program; Providing training in the field of nutrition as part of a wellness program; Providing group coaching in the field of health and wellness for first responder productivity and personal development

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 17, 2026 GNRN
NON-FINAL ACTION E-MAILED
Aug 17, 2026 GNRT
NON-FINAL ACTION WRITTEN
Aug 17, 2026 CNRT
ASSIGNED TO EXAMINER
Aug 9, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 6, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Mar 30, 2026 MAFR
NEW APPLICATION ENTERED
Mar 30, 2026 NWAP