TRUE NORTH

LIVE

Serial Number

90028550

Owner

Monster Energy Company

Attorney

Steven J. Nataupsky

First Use Date

Aug 13, 2021

Filing Date

Jun 30, 2020

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TRUE NORTH Trademark

Serial Number: 90028550 • Registration: 6521845

TRUE NORTH is a trademark filed by Monster Energy Company on June 30, 2020. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Trademark Classes

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

Monster Energy Company (5 trademarks)

1 Monster Way
Corona, CA 92879

Entity Type: 03

Legal Representation

Attorney of Record

Steven J. Nataupsky

2,448 trademarks filed View all →

Correspondence Address

Steven J. Nataupsky KNOBBE MARTENS OLSON & BEAR, LLP

2040 MAIN STREET, 14TH FLOOR

IRVINE, CA 92614

United States

Trademark Details

Filing Date

June 30, 2020

Registration Date

October 12, 2021

First Use Anywhere

August 13, 2021

First Use in Commerce

August 13, 2021

Published for Opposition

January 12, 2021

Goods & Services

Seltzer water; water beverages; flavored waters

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 12, 2026 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 12, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 12, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 12, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 12, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 12, 2026 COAR

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 12, 2023 AITU

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 3, 2022 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 3, 2022 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 3, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 3, 2022 REAP

REGISTERED-PRINCIPAL REGISTER

Oct 12, 2021 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 8, 2021 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 7, 2021 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Sep 7, 2021 SUPC

USE AMENDMENT FILED

Sep 2, 2021 IUAF

TEAS STATEMENT OF USE RECEIVED

Sep 2, 2021 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 31, 2021 EXRA

SOU EXTENSION 1 GRANTED

Aug 27, 2021 EX1G

SOU EXTENSION 1 FILED

Aug 27, 2021 EXT1

SOU TEAS EXTENSION RECEIVED

Aug 27, 2021 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 9, 2021 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 12, 2021 NPUB

PUBLISHED FOR OPPOSITION

Jan 12, 2021 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 23, 2020 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 3, 2020 CNSA

DIVISIONAL PROCESSING COMPLETE

Nov 6, 2020 DPCC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 4, 2020 AITU

ASSIGNED TO EXAMINER

Nov 2, 2020 DOCK

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 17, 2020 TEME

DIVISIONAL REQUEST RECEIVED

Oct 16, 2020 DRRR

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 16, 2020 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 16, 2020 TROA

TEAS REQUEST TO DIVIDE RECEIVED

Oct 16, 2020 ERTD

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 28, 2020 GNRN

NON-FINAL ACTION E-MAILED

Sep 28, 2020 GNRT

NON-FINAL ACTION WRITTEN

Sep 28, 2020 CNRT

ASSIGNED TO EXAMINER

Sep 23, 2020 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 28, 2020 NWOS

NEW APPLICATION ENTERED

Jul 3, 2020 NWAP

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