TRUE AUGMENTED REALITY Trademark

Augmented reality heads-up displays (HUDs) in the nature of transparent electronic displays for use in projection of augmented reality onto a vehicle windshield; Computer hardware for integrating electronic images with real world environments; Heads-up displays (HUDs) in the nature of transparent displays for use in large virtual screens, 3D holographic displays, multitasking computer hardware devices, and augmented computing experiences; Holographic apparatus, namely, electronic machines used to apply holographic overlay and to set up and control holograms and verification thereof; Apparatus for the holographic projection and visual display of images; Optical apparatus for projection of images on head-up displays; Hologram apparatus; Downloadable and recorded computer software for use in generating holograms; Recorded augmented reality software for calculating and processing data to provide navigation, tracking of environment, and surrounding objects and for providing an application programming interface (API) to draw augmented reality content on the heads-up display of a car; Recorded augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of calculating and processing data to provide navigation, tracking of environment, and surrounding objects and for providing an application programming interface (API) to draw augmented reality content on the heads-up display of a car; Recorded software to enhance the audiovisual capabilities of multimedia applications by overlaying image over real objects in head-up display; Gesture recognition software, recorded; Downloadable and recorded graphical user interface software; Electronic in-vehicle entertainment systems, namely, video display units, stereo tuners, and amplifiers and control units thereof; Electronic apparatus, namely, car navigation systems comprised of computers and antennas; Navigation apparatus for vehicles in the nature of on-board computers; Electric navigational instruments; Downloadable and recorded computer programs for navigation, for operating car entertainment systems, and for statistics on car use; Downloadable and recorded software for automotive applications, namely, for operating car navigation systems and operating car entertainment systems; Downloadable and recorded computer firmware for car navigation systems and car entertainment systems; Downloadable and recorded software for operating car navigation computers and car entertainment systems and for collecting and analyzing car and driver statistics; Downloadable and recorded computer software applications for use with mobile devices, namely, software for operating car navigation systems via mobile devices; Automotive measuring instruments for car related paramaters, namely, RPM gauges, fuel level gauges, speed gauges, battery charge remaining gauges, temperature gauges, and pressure indicators

Installation of augmented reality computer hardware; Maintenance of augmented reality computer hardware

Automobile windshields

Augmented reality software consultancy; Augmented reality software design; Augmented reality system design; Consultancy in the design and development of augmented reality hardware; Design and development of navigation systems; Design and development of navigation systems and route planning software; Graphic arts design; Industrial design; Installation of augmented reality software; Maintenance of augmented reality software