TrademarkDir
TRUE
LIVE

Serial Number

75328558

Owner

ESTYLE CORP, LLC

Attorney

Matthew L. Frisbee

Filing Date

Jul 22, 1997

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TRUE Trademark

Serial Number: 75328558 • Registration: 2309659

TRUE is a trademark filed by ESTYLE CORP, LLC on July 22, 1997. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

ESTYLE CORP, LLC (26 trademarks)

JACKSONVILLE, FL 32224

Entity Type: 16

ECOCO, INC. (48 trademarks)

CHICAGO, IL 60639

Entity Type: 03

Trademark Details

Filing Date

July 22, 1997

Registration Date

January 18, 2000

Published for Opposition

March 23, 1999

Goods & Services

non-medicated hair and scalp treatments, namely, hair moisturizer, hair conditioner, hair styling gel, hair mousse, hair lotion, hair spritz, hair oil sheen and hair spray

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 12, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 12, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 12, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 29, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 29, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 29, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 29, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 29, 2021 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 15, 2021 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 27, 2020 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Aug 27, 2020 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 27, 2020 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 27, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 17, 2020 E89R
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 2, 2009 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 2, 2009 89AG
ASSIGNED TO PARALEGAL
Jun 2, 2009 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 3, 2009 89AF
PAPER RECEIVED
Apr 3, 2009 MAIL
CASE FILE IN TICRS
Jun 1, 2006 CFIT
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 21, 2006 C15A
ASSIGNED TO PARALEGAL
Feb 17, 2006 PLGL
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Jan 20, 2006 815F
PAPER RECEIVED
Jan 20, 2006 MAIL
REGISTERED-PRINCIPAL REGISTER
Jan 18, 2000 R.PR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 8, 1999 CNPR
ASSIGNED TO EXAMINER
Oct 29, 1999 DOCK
STATEMENT OF USE PROCESSING COMPLETE
Oct 28, 1999 SUPC
USE AMENDMENT FILED
Sep 29, 1999 IUAF
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jun 15, 1999 NOAM
PUBLISHED FOR OPPOSITION
Mar 23, 1999 PUBO
NOTICE OF PUBLICATION
Feb 19, 1999 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 21, 1998 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 8, 1998 CRFA
NON-FINAL ACTION MAILED
Mar 13, 1998 CNRT
ASSIGNED TO EXAMINER
Mar 2, 1998 DOCK

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