TRUCHOICE
LIVE

Serial Number

87800946

Owner

TRUCHOICE FINANCIAL GROUP, LLC

Attorney

Mindi M. Richter

First Use Date

Mar 5, 2018

Filing Date

Feb 16, 2018

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TRUCHOICE Trademark

Serial Number: 87800946 • Registration: 5699017

TRUCHOICE is a trademark filed by TRUCHOICE FINANCIAL GROUP, LLC on February 16, 2018. The trademark is classified under Class 36 (Insurance & Financial), Class 41 (Education & Entertainment), Class 16 (Paper Goods). The application is currently registered and active.

Owner Contact Info

TRUCHOICE FINANCIAL GROUP, LLC (24 trademarks)

400 HIGHWAY 169 SOUTH, SUITE 200
MINNEAPOLIS, MN 55426

Entity Type: 16

Trademark Details

Filing Date

February 16, 2018

Registration Date

March 12, 2019

First Use Anywhere

March 5, 2018

First Use in Commerce

March 5, 2018

Published for Opposition

September 4, 2018

Goods & Services

Education services, namely, providing conferences, teleconferences, web-casts, workshops and mentoring in the field of professional development, practice development and market development in the insurance and/or investment industries with particular focus on life, annuity, and long term care markets and issues; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of professional development, practice development and market development in the insurance and/or investment industries with particular focus on life, annuity, and long term care markets and issues

Financial consultancy and insurance consultancy; Financial consultation in the field of annuities, life insurance, and long term care; Financial advice and consultancy services; Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities

[ Printed pamphlets, brochures, manuals, books, booklets, leaflets, informational flyers, informational sheets and newsletters, adhesive backed stickers, and kits comprised solely of one or more of the foregoing materials in the field of Issuance and Distribution of annuity products, life products, and long term care products; Printed publications, namely, brochures, booklets, and teaching materials in the field of Issuance and Distribution of annuity products, life products, and long term care products ]

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 16, 2025 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 16, 2025 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 15, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 15, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 15, 2025 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jul 9, 2025 NA85
REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 9, 2025 C15P
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 9, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Mar 11, 2025 E815
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 25, 2024 ASCK
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 12, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Mar 12, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 8, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 7, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jan 22, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 16, 2019 AITU
USE AMENDMENT FILED
Dec 14, 2018 IUAF
TEAS STATEMENT OF USE RECEIVED
Dec 14, 2018 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 30, 2018 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 4, 2018 NPUB
PUBLISHED FOR OPPOSITION
Sep 4, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 15, 2018 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 26, 2018 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 26, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 26, 2018 CRFA
ASSIGNED TO LIE
Jul 26, 2018 ALIE
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Jul 11, 2018 ERSI
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Mar 27, 2018 GNS3
LETTER OF SUSPENSION E-MAILED
Mar 27, 2018 GNSL
SUSPENSION LETTER WRITTEN
Mar 27, 2018 CNSL
NOTIFICATION OF PRIORITY ACTION E-MAILED
Mar 27, 2018 GPRN
PRIORITY ACTION E-MAILED
Mar 27, 2018 GPRA
PRIORITY ACTION WRITTEN
Mar 27, 2018 CPRA
ASSIGNED TO EXAMINER
Mar 27, 2018 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Feb 27, 2018 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 24, 2018 NWOS
NEW APPLICATION ENTERED
Feb 20, 2018 NWAP