TRU TO YOU
LIVE

Serial Number

98231387

Owner

TruChoice Financial Group, LLC

Attorney

Mindi M. Richter

Filing Date

Oct 19, 2023

Add to watchlist:

No watchlists yet
View on USPTO

TRU TO YOU Trademark

Serial Number: 98231387 • Registration: 8243801

TRU TO YOU is a trademark filed by TruChoice Financial Group, LLC on October 19, 2023. The trademark is classified under Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

TruChoice Financial Group, LLC

2650 McCormick Drive, Suite 300L
Clearwater, FL 33759

Entity Type: 16

Trademark Details

Filing Date

October 19, 2023

Registration Date

May 5, 2026

Published for Opposition

March 11, 2025

Goods & Services

Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business; Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business featuring tools and resources in the nature of business and compliance forms, annuity and life insurance product information, electronic annuity and life insurance application processing and tracking, electronic contracting, commission tracking, customizable website templates, and marketing materials; Providing customized online non-downloadable computer platforms for use in the field of finance, insurance, and annuities, for business management, operation, marketing, and development; Software as a Service (SAAS) services, namely, software for managing, operating, marketing, and developing insurance agency business

Educational services, namely, providing online, non-downloadable webinars, articles, newsletters, white papers, vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities, and printable materials distributed therewith

Advertising, marketing, and promotion services; providing sales leads and referrals in the fields of insurance and annuities; Brand development services for corporate and individual clients; Providing sales, marketing, and business management consulting and strategy information and marketing materials in the field of finance, insurance, and annuities

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 5, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
May 5, 2026 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Apr 10, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 10, 2026 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Apr 10, 2026 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 8, 2026 AITU
USE AMENDMENT FILED
Oct 28, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 28, 2025 EISU
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 10, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 10, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 10, 2025 REAP
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 6, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 11, 2025 NPUB
PUBLISHED FOR OPPOSITION
Mar 11, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 5, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 13, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 12, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 12, 2025 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Feb 12, 2025 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Nov 12, 2024 GNFN
FINAL REFUSAL E-MAILED
Nov 12, 2024 GNFR
FINAL REFUSAL WRITTEN
Nov 12, 2024 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 7, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 7, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 7, 2024 TROA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 25, 2024 ASCK
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Sep 9, 2024 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Sep 9, 2024 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 7, 2024 GNRN
NON-FINAL ACTION E-MAILED
Jun 7, 2024 GNRT
NON-FINAL ACTION WRITTEN
Jun 7, 2024 CNRT
ASSIGNED TO EXAMINER
Jun 4, 2024 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Oct 28, 2023 MDSM
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 27, 2023 NWOS
NEW APPLICATION ENTERED
Oct 23, 2023 NWAP