TrademarkDir
TRADITION MATTERS
LIVE

Serial Number

99325118

Owner

FRITO-LAY NORTH AMERICA, INC.

Attorney

Jeanette S. Zimmer

First Use Date

Aug 4, 2026

Filing Date

Aug 7, 2025

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TRADITION MATTERS Trademark

Serial Number: 99325118

TRADITION MATTERS is a trademark filed by FRITO-LAY NORTH AMERICA, INC. on August 7, 2025. The trademark is classified under Class 30 (Staple Foods). The application is currently pending registration.

Owner Contact Info

FRITO-LAY NORTH AMERICA, INC. (1,614 trademarks)

7701 LEGACY DRIVE
PLANO, TX 75024

Entity Type: 03

Trademark Details

Filing Date

August 7, 2025

Registration Date

Not Registered

First Use Anywhere

August 4, 2026

First Use in Commerce

August 4, 2026

Published for Opposition

October 7, 2025

Goods & Services

Corn-based snack foods

Filing History

STATEMENT OF USE PROCESSING COMPLETE
Sep 15, 2026 SUPC
USE AMENDMENT FILED
Aug 18, 2026 IUAF
TEAS STATEMENT OF USE RECEIVED
Aug 18, 2026 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 15, 2026 EXRA
SOU EXTENSION 1 GRANTED
May 14, 2026 EX1G
SOU EXTENSION 1 FILED
May 14, 2026 EXT1
SOU TEAS EXTENSION RECEIVED
May 14, 2026 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 2, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 7, 2025 NPUB
PUBLISHED FOR OPPOSITION
Oct 7, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 1, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 8, 2025 CNSA
ASSIGNED TO EXAMINER
Sep 5, 2025 DOCK
APPLICATION FILING RECEIPT MAILED
Aug 7, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 7, 2025 NWOS
NEW APPLICATION ENTERED
Aug 7, 2025 NWAP

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