Serial #99853355 Trademark

Serial #99854547

MAD CASH APPAREL

THE ICON ABOVE THE “LUXWRAP” WORDMARK IS COMPOSED OF THREE INTERLOCKING VISUAL ELEMENTS:1. THE WAVE ARCA SMOOTH, FLOWING CURVED ARC THAT SWEEPS HORIZONTALLY ACROSS THE SYMBOL — DIRECTLY REFERENCING 360 WAVES. IT MIMICS THE NATURAL CONTOUR OF A WAVE PATTERN ON THE SCALP, GIVING THE MARK AUTHENTIC MEANING WITHIN THE WAVE CULTURE COMMUNITY.2. THE SILK RIBBON / WRAP FOLDA THIN, ELONGATED RIBBON ELEMENT THAT LOOPS OR DRAPES OVER AND THROUGH THE WAVE ARC — REPRESENTING THE DURAG ITSELF WRAPPING AROUND THE HEAD. IT GIVES THE MARK A SENSE OF MOTION, LUXURY, AND SOFTNESS ASSOCIATED WITH SILK FABRIC.3. THE INTERLOCKED MONOGRAM FORMTHE TWO ELEMENTS (ARC + RIBBON) ARE DESIGNED TO INTERLOCK OR OVERLAP, CREATING A UNIFIED MONOGRAM-STYLE MARK — SIMILAR IN APPROACH TO HOW LUXURY HOUSES LIKE GUCCI (GG) OR LOUIS VUITTON (LV) USE INTERLOCKING LETTERFORMS. THE RESULT READS AS BOTH ABSTRACT AND INTENTIONAL — A SYMBOL THAT REWARDS A SECOND LOOK.

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