Serial Number
76460268
Owner
KECK GARRETT ASSOCIATES, INC.Attorney
Barbara Condit CanningFiling Date
Oct 16, 2002
TOTALBRAND Trademark
Serial Number: 76460268
Trademark Classes
Owner Contact Info
Legal Representation
Trademark Details
Filing Date
October 16, 2002
Registration Date
Not Registered
Goods & Services
A PROCESS OF ANALYSIS THAT LEADS TO AN IN-DEPTH UNDERSTANDING OF THE BRAND AS A TANGIBLE ENTITY, INCLUDING THE FOLLOWING PROCESS-- A SERIES OF QUESTIONS ARE EXPLORED THROUGH A PROPRIETARY QUALITATIVE METHODOLOGY INVOLVING KEY REPRESENTATIVES OF THE BRAND AND THE ANSWERS ARE THEN ANALYZED WITHIN A LARGER CONTEXT THAT TAKES INTO ACCOUNT BOTH THE COMPETITION AND THE CONSUMER, RESULTING IN A SUMMARY THAT LEADS TO A COMPREHENSIVE BRAND STRATEGY