TOOLS FOR PROFIT Trademark

Arranging and conducting of sporting and cultural events; publication of electronically displayable text, graphic, picture and sound information being accessible by data networks, in the nature of electronic magazines and electronic newspapers; arranging concerts, theatre and entertainment events, conferences, meetings, seminars, courses, symposiums, exhibitions for cultural and educational purposes, and of lectures; publication of printed matter

Prerecorded magnetic readable data carriers for use in entering bonus and premium transactions, namely, credit cards and check cards containing machine readable identification data and information, all with integrated payment and telecommunication functions; electronic magnetic card readers for reading the aforesaid data carriers

ORGANIZATION, BOOKING AND ARRANGING OF TRAVEL AND TOURS; TRAVEL MANAGEMENT; ESCORTING OF TRAVELERS; TRAVEL TICKET RESERVATION SERVICES; CAR RENTAL SERVICES

Broadcasting and transmission of television, radio, telecommunications and data signals via digital and analog wireless and cable networks, including via on-line and off-line operations in the form of interactive electronic media services, and via computer; telecommunication access services

Issuing of credit cards and check cards for entering bonus and reward transactions, namely, credit cards and check cards in the form of magnetic cards, chip cards and smart cards, containing machine readable identification data and/or information; services in the field of financial affairs, namely, payment transactions in the nature of electronic processing and transmission of bill payment data, and electronic banking; financial management of customer loyalty systems, in particular bonus and reward schemes

Consultation services provided for others in the field of sales promotion by means of providing sales concepts; print, radio and television advertising; advertising; product merchandising; business organization consultation in connection with the organization of customer loyalty systems, and technical business consultation for customer loyalty systems, in particular in the field of bonus and reward schemes; database management, namely the storage, processing, and providing of individual customer data relevant to different sectors; customer loyalty services for commercial, promotional and/or advertising purposes, in particular bonus and reward schemes; rental of electronic data reading machines for reading data carriers

Design of databases; database management, namely the analyzing of individual customer data relevant to different sectors; computer programming for others