THEY'RE REAL Trademark
Serial Number: 85174438 • Registration: 4071771
THEY'RE REAL is a trademark filed by
BENEFIT COSMETICS, LLC
on November 11, 2010. The trademark is classified under Class 3 (Cosmetics & Cleaning).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Sarah Bruno Reed Smith LLP
P.O. Box 488
Pittsburgh, PA 15230
United States
Trademark Details
Filing Date
November 11, 2010
Registration Date
December 13, 2011
Published for Opposition
March 1, 2011
Goods & Services
cosmetics; mascara
Filing History
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 9, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 9, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 9, 2025 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 11, 2022 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Apr 11, 2022 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 11, 2022 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 11, 2022 APRE
TEAS SECTION 8 & 9 RECEIVED
Dec 13, 2021 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 20, 2021 TCCA
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 13, 2020 REM2
NOTICE OF SUIT
Aug 18, 2020 NOSU
NOTICE OF SUIT
Jul 31, 2020 NOSU
NOTICE OF SUIT
May 28, 2020 NOSU
NOTICE OF SUIT
Apr 2, 2020 NOSU
NOTICE OF SUIT
Oct 9, 2018 NOSU
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 7, 2017 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 7, 2017 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 7, 2017 APRE
TEAS SECTION 8 & 15 RECEIVED
Jan 3, 2017 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 3, 2017 TCCA
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 13, 2016 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 15, 2015 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 15, 2015 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 14, 2015 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 14, 2015 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 5, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 5, 2014 REAP
REGISTERED-PRINCIPAL REGISTER
Dec 13, 2011 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Nov 9, 2011 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Nov 8, 2011 REGV
ASSIGNED TO LIE
Nov 8, 2011 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 7, 2011 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Oct 19, 2011 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Oct 19, 2011 AITU
USE AMENDMENT FILED
Oct 17, 2011 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 17, 2011 EISU
NOA MAILED - SOU REQUIRED FROM APPLICANT
Apr 26, 2011 NOAM
PUBLISHED FOR OPPOSITION
Mar 1, 2011 PUBO
CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Feb 28, 2011 CORN
NOTICE OF PUBLICATION
Feb 9, 2011 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jan 24, 2011 PREV
ASSIGNED TO LIE
Jan 19, 2011 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 30, 2010 CNSA
ASSIGNED TO EXAMINER
Dec 29, 2010 DOCK
NOTICE OF PSEUDO MARK MAILED
Nov 17, 2010 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 16, 2010 NWOS
NEW APPLICATION ENTERED
Nov 15, 2010 NWAP
