THEN.NOW.ALWAYS.
LIVE

Serial Number

99754628

Owner

NP IP Holdings LLC

Attorney

Lindsey A. McDougall

Filing Date

Apr 9, 2026

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THEN.NOW.ALWAYS. Trademark

Serial Number: 99754628

THEN.NOW.ALWAYS. is a trademark filed by NP IP Holdings LLC on April 9, 2026. The trademark is classified under Class 41 (Education & Entertainment). The application is currently pending registration.

Owner Contact Info

NP IP Holdings LLC (18 trademarks)

1505 South Pavilion Center Drive
Las Vegas, NV 89135

Entity Type: 16

Trademark Details

Filing Date

April 9, 2026

Registration Date

Not Registered

Goods & Services

Casinos; Conducting and providing facilities for casino gaming contests and tournaments; Entertainment services, namely, casino gaming; Gaming services in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits; Night club services; Night clubs; Providing fitness and exercise facilities; Providing swimming pools; Providing bowling alleys; Movie theaters; Entertainment services in the nature of live visual and audio performances by musicians, singers, musical groups, and comedians

Filing History

APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 19, 2026 CNSA
ASSIGNED TO EXAMINER
Aug 18, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 17, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Apr 9, 2026 MAFR
NEW APPLICATION ENTERED
Apr 9, 2026 NWAP