TrademarkDir
THE WHY? BEHIND THE BUY
LIVE

Serial Number

85443585

Owner

ACOSTA ACQUISITION CORP.

Attorney

Katharine F. Rowe

First Use Date

Sep 23, 2010

Filing Date

Oct 10, 2011

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THE WHY? BEHIND THE BUY Trademark

Serial Number: 85443585 • Registration: 4153906

THE WHY? BEHIND THE BUY is a trademark filed by ACOSTA ACQUISITION CORP. on October 10, 2011. The trademark is classified under Class 16 (Paper Goods). The application is currently registered and active.

Owner Contact Info

ACOSTA ACQUISITION CORP. (12 trademarks)

6600 CORPORATE CENTER PARKWAY
JACKSONVILLE, FL 32202

Entity Type: 03

ACOSTA, INC. (63 trademarks)

6600 CORPORATE CENTER PARKWAY
JACKSONVILLE, FL 32216

Entity Type: 03

Trademark Details

Filing Date

October 10, 2011

Registration Date

June 5, 2012

First Use Anywhere

September 23, 2010

First Use in Commerce

September 23, 2010

Published for Opposition

March 20, 2012

Goods & Services

PUBLICATIONS, NAMELY, BOOKLETS REGARDING SURVEYS RELATED TO SHOPPING BEHAVIOR AND GROCERY SHOPPING TRENDS IN THE FIELD OF CONSUMER PACKAGED GOODS

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 4, 2023 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 5, 2023 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 29, 2023 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 6, 2022 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 6, 2022 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 6, 2022 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 6, 2022 APRE
TEAS SECTION 8 & 9 RECEIVED
May 25, 2022 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 5, 2021 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 11, 2019 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Aug 2, 2017 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug 2, 2017 C15A
ASSIGNED TO PARALEGAL
Jul 31, 2017 PLGL
TEAS SECTION 8 & 15 RECEIVED
Jun 14, 2017 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 5, 2017 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 3, 2013 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 3, 2013 REAP
REGISTERED-PRINCIPAL REGISTER
Jun 5, 2012 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 20, 2012 NPUB
PUBLISHED FOR OPPOSITION
Mar 20, 2012 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 29, 2012 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 27, 2012 CNSA
ASSIGNED TO EXAMINER
Jan 27, 2012 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 17, 2011 NWOS
NEW APPLICATION ENTERED
Oct 13, 2011 NWAP

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