THE SWAY EFFECT
LIVE

Serial Number

99436889

Owner

The Sway Group, Inc.

Attorney

Catherine S Campbell

First Use Date

Jul 9, 2019

Filing Date

Oct 10, 2025

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THE SWAY EFFECT Trademark

Serial Number: 99436889 • Registration: 8252569

THE SWAY EFFECT is a trademark filed by The Sway Group, Inc. on October 10, 2025. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

The Sway Group, Inc. (2 trademarks)

405 Lexington Ave.
New York, NY 10174

Entity Type: 03

Trademark Details

Filing Date

October 10, 2025

Registration Date

May 12, 2026

First Use Anywhere

July 9, 2019

First Use in Commerce

July 9, 2019

Published for Opposition

March 24, 2026

Goods & Services

Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 12, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
May 12, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 24, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 24, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 18, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 3, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Mar 3, 2026 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Mar 3, 2026 GNEN
EXAMINERS AMENDMENT E-MAILED
Mar 3, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Mar 3, 2026 CNEA
ASSIGNED TO EXAMINER
Feb 27, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Oct 10, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 10, 2025 NWOS
NEW APPLICATION ENTERED
Oct 10, 2025 NWAP