THE STORY BEHIND THE SALE Trademark

BUSINESS AND FINANCIAL SERVICES, NAMELY ELECTRONIC AND NON-ELECTRONIC PROCESSING OF PRIVATE LABEL CREDIT CARD AND BILL PAYMENT DATA; FINANCING IN THE NATURE OF CREDIT CARD SERVICES; ON-LINE BUSINESS SERVICES, NAMELY, CREDIT CARD TRANSACTION SERVICES, PROCESSING, ACCOUNT APPLICATION AND APPROVAL, STATEMENT REVIEW AND BILL PAYMENT, ON-LINE BUSINESS SERVICES, NAMELY, ELECTRONIC PAYMENT, NAMELY, ELECTRONIC PROCESSING AND TRANSMISSION OF BILL PAYMENT DATA, ACCOUNT APPLICATION AND APPROVAL, AND STATEMENT REVIEW

BUSINESS SERVICES, NAMELY PERFORMING THIRD PARTY CREDIT CARD BILLING SERVICES; DATABASE MARKETING SERVICES, NAMELY, DATA CAPTURE AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION; PROVIDING CONSULTATION IN THE FIELD OF MARKETING STRATEGY; MANAGING ADVERTISING AND MARKETING CAMPAIGNS FOR OTHERS; MANAGING CUSTOMER LOYALTY PROGRAMS FOR THIRD PARTIES; DIRECT MARKETING SERVICES FOR OTHERS IN THE FORM OF DIRECT MAIL, TELEMARKETING AND POINT OF SALE, ECONOMIC FORECASTING AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION