THE SQUARE

LIVE

Serial Number

78469574

Owner

IRVINE MANAGEMENT COMPANY

Attorney

Tara Reedy Sliva

First Use Date

Jul 15, 2004

Filing Date

Aug 18, 2004

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View on USPTO

THE SQUARE Trademark

Serial Number: 78469574 • Registration: 3128723

THE SQUARE is a trademark filed by IRVINE MANAGEMENT COMPANY on August 18, 2004. The trademark is classified under Class 36 (Insurance & Financial), Class 43 (Hotels & Restaurants), Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Class 43 - Hotels & Restaurants

Services for providing food and drink; temporary accommodation

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

IRVINE MANAGEMENT COMPANY (117 trademarks)

550 NEWPORT CENTER DRIVE
NEWPORT BEACH, CA 92660

Entity Type: 03

THE IRVINE COMPANY LLC (112 trademarks)

550 NEWPORT CENTER DRIVE
NEWPORT BEACH, CA 92660

Entity Type: 16

The Irvine Company

550 Newport Center Drive
Newport Beach, CA 926588904

Entity Type: 03

Legal Representation

Attorney of Record

Tara Reedy Sliva

1,284 trademarks filed View all →

Correspondence Address

Tara Reedy Sliva Dentons US LLP

P.O. Box #1302

Chicago, IL 60604

United States

Trademark Details

Filing Date

August 18, 2004

Registration Date

August 15, 2006

First Use Anywhere

July 15, 2004

First Use in Commerce

July 15, 2004

Published for Opposition

May 23, 2006

Goods & Services

Promoting economic and business development in Irvine, California

Shopping center services, namely, rental of shopping center space

Providing and maintaining a common dining area for multiple restaurants in a shopping center

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 9, 2026 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 9, 2026 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 9, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 9, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Nov 10, 2025 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 15, 2025 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 10, 2022 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 10, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 10, 2022 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 31, 2018 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 16, 2016 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 16, 2016 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 16, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 16, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Aug 2, 2016 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 15, 2015 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 24, 2013 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 5, 2012 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 5, 2012 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 5, 2012 APRE

TEAS SECTION 8 & 15 RECEIVED

Aug 14, 2012 E815

REVIEW OF CORRESPONDENCE COMPLETE

Nov 1, 2010 CORV

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 1, 2010 APRE

PAPER RECEIVED

Oct 14, 2010 MAIL

REGISTERED-PRINCIPAL REGISTER

Aug 15, 2006 R.PR

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 14, 2006 ASCK

ASSIGNED TO EXAMINER

Jun 5, 2006 DOCK

PUBLISHED FOR OPPOSITION

May 23, 2006 PUBO

NOTICE OF PUBLICATION

May 3, 2006 NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Apr 4, 2006 PREV

ASSIGNED TO LIE

Mar 30, 2006 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 22, 2006 CNSA

EXAMINER'S AMENDMENT ENTERED

Mar 22, 2006 XAEC

EXAMINERS AMENDMENT E-MAILED

Mar 22, 2006 GNEA

EXAMINERS AMENDMENT -WRITTEN

Mar 22, 2006 CNEA

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Mar 22, 2006 ZZZX

WITHDRAWN FROM PUB - OG REVIEW QUERY

Feb 6, 2006 PBCR

WITHDRAWN BEFORE PUBLICATION

Jul 29, 2005 CWBP

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 3, 2005 PREV

ASSIGNED TO LIE

Apr 29, 2005 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 22, 2005 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 21, 2005 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 8, 2005 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 8, 2005 TROA

NON-FINAL ACTION E-MAILED

Oct 30, 2004 GNRT

NON-FINAL ACTION WRITTEN

Oct 30, 2004 CNRT

ASSIGNED TO EXAMINER

Oct 29, 2004 DOCK

NEW APPLICATION ENTERED

Aug 26, 2004 NWAP

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