THE SHAKLEE EFFECT Trademark

Printed matter, namely, direct selling aids and sales literature in the nature of printed forms, informational booklets, brochures, pamphlets, business kits comprised of printed literature, brochures, flyers, information sheets, product briefs, product guides, technical bulletins, and facts sheets, all related to dietary and nutritional supplements, food, tea, nutrition, personal health, weight loss, personal health care management, health care products, skin care, beauty care, cosmetics and personal care preparations, household cleaning preparations, laundry care products, dishwashing products, disinfectants, non-medicated skin care products, skin care preparations, cosmetics, hair care preparations, dentifrices, sunscreen preparations, and/or water purification units and filters; stationery; letterhead paper; envelopes; memo pads; shipping labels; decals; business cards; order forms; newsletters for independent distributors concerning the fields of food, nutrition, weight loss, health, wellness, the environment and/or marketing; motivational or instructional printed matter, namely, brochures and newsletters in the field of personal health care management and personal health care products, directed to independent distributors for marketing goods and services

Retail store services and computerized online ordering services in the fields of food supplements, food bars, powdered drink mixes, teas, nutritional supplements, dietary supplements, vitamins and minerals, cosmetics, toiletries, skin and hair care products, household cleaners and household cleaning products, personal care products, water treatment products, stationery, letterhead, envelopes, memo pads, shipping labels, decals, business cards, order forms; retail shop-at-home party services and shop-at-office party services in the fields of food supplements, food bars, powdered drink mixes, teas, nutritional supplements, dietary supplements, cosmetics, toiletries, skin care products, hair care products, household cleaning products, personal care products, and water treatment products; promoting the retail store and online services of others, namely, independent distributors, through the distribution of printed promotional literature and placing advertisements, advertising questionnaires, and informational advertising brochures electronically on a global computer network; on-line business networking services; providing incentive commission reward programs for independent distributor sales representatives to promote the sale of food supplements, food bars, powdered drink mixes, teas, nutritional supplements, dietary supplements, cosmetics, toiletries, skin and hair care products, household cleaners and household cleaning products, personal care products, water treatment products

Providing information in the field of diet, nutrition, weight loss, personal health and/or wellness