TrademarkDir
THE SELECTIVE EDGE
LIVE

Serial Number

86380990

Owner

SELECTIVE INSURANCE GROUP, INC.

Attorney

Stephen P. McNamara

First Use Date

Jan 1, 2015

Filing Date

Aug 29, 2014

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THE SELECTIVE EDGE Trademark

Serial Number: 86380990 • Registration: 4814519

THE SELECTIVE EDGE is a trademark filed by SELECTIVE INSURANCE GROUP, INC. on August 29, 2014. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

SELECTIVE INSURANCE GROUP, INC. (83 trademarks)

BRANCHVILLE, NJ 07890

Entity Type: 03

Trademark Details

Filing Date

August 29, 2014

Registration Date

September 15, 2015

First Use Anywhere

January 1, 2015

First Use in Commerce

January 1, 2015

Published for Opposition

January 20, 2015

Goods & Services

Insurance services, namely, underwriting, issuance and administration of personal insurance, namely, homeowners and rental insurance and automobile insurance

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 19, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 19, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 19, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 19, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 6, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 15, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 17, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 17, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 15, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 15, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sep 15, 2020 REM1
REGISTERED-PRINCIPAL REGISTER
Sep 15, 2015 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 12, 2015 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 11, 2015 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 11, 2015 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 4, 2015 AITU
USE AMENDMENT FILED
Jul 9, 2015 IUAF
TEAS STATEMENT OF USE RECEIVED
Jul 9, 2015 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Mar 17, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 20, 2015 NPUB
PUBLISHED FOR OPPOSITION
Jan 20, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 31, 2014 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 12, 2014 CNSA
ASSIGNED TO EXAMINER
Dec 12, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 11, 2014 NWOS
NEW APPLICATION ENTERED
Sep 2, 2014 NWAP

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