TrademarkDir
THE SECRET INGREDIENT
LIVE

Serial Number

97980414

Owner

ICONIC BEAUTY PRODUCTS LLC

Attorney

Brooke Erdos Singer

First Use Date

Jul 11, 2023

Filing Date

Oct 20, 2022

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THE SECRET INGREDIENT Trademark

Serial Number: 97980414 • Registration: 8005583

THE SECRET INGREDIENT is a trademark filed by ICONIC BEAUTY PRODUCTS LLC on October 20, 2022. The trademark is classified under Class 5 (Pharmaceuticals), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

ICONIC BEAUTY PRODUCTS LLC (8 trademarks)

3130 WILSHIRE BLVD.
SANTA MONICA, CA 90403

Entity Type: 16

Trademark Details

Filing Date

October 20, 2022

Registration Date

October 28, 2025

First Use Anywhere

July 11, 2023

First Use in Commerce

July 11, 2023

Published for Opposition

November 21, 2023

Goods & Services

powdered nutritional supplements to be added to beverages; nutritional and dietary supplements

powders, powder mixes and other preparations for making beverages, namely, sports drinks, energy drinks and non-alcoholic carbonated beverages

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Oct 28, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Oct 28, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Oct 6, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Oct 6, 2025 CNPR
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 30, 2025 TEME
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 30, 2025 CHAN
ASSIGNED TO LIE
Sep 30, 2025 ALIE
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 22, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 22, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 21, 2025 GNRN
NON-FINAL ACTION E-MAILED
Aug 21, 2025 GNRT
SU - NON-FINAL ACTION - WRITTEN
Aug 21, 2025 CNRT
STATEMENT OF USE PROCESSING COMPLETE
Jul 21, 2025 SUPC
DIVISIONAL PROCESSING COMPLETE
Jul 21, 2025 DPCC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 9, 2025 AITU
USE AMENDMENT FILED
Mar 12, 2025 IUAF
DIVISIONAL REQUEST RECEIVED
Mar 12, 2025 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
Mar 12, 2025 ERTD
TEAS STATEMENT OF USE RECEIVED
Mar 12, 2025 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 4, 2025 EXRA
SOU EXTENSION 2 GRANTED
Jan 10, 2025 EX2G
SOU EXTENSION 2 FILED
Jan 10, 2025 EXT2
SOU TEAS EXTENSION RECEIVED
Jan 10, 2025 EEXT
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 9, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 9, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 9, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 9, 2024 REAP
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul 10, 2024 EXRA
SOU EXTENSION 1 GRANTED
Jul 10, 2024 EX1G
SOU EXTENSION 1 FILED
Jul 10, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
Jul 10, 2024 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 16, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 21, 2023 NPUB
PUBLISHED FOR OPPOSITION
Nov 21, 2023 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 1, 2023 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 17, 2023 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 6, 2023 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 5, 2023 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 5, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 9, 2023 GNRN
NON-FINAL ACTION E-MAILED
Aug 9, 2023 GNRT
NON-FINAL ACTION WRITTEN
Aug 9, 2023 CNRT
ASSIGNED TO EXAMINER
Aug 3, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 4, 2022 NWOS
NEW APPLICATION ENTERED
Oct 24, 2022 NWAP

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