TrademarkDir
THE POWER OF CHOICE
LIVE

Serial Number

78260993

Owner

PACIFIC LIFE INSURANCE COMPANY

Attorney

Heather J. Kliebenstein

First Use Date

Jul 2, 2003

Filing Date

Jun 11, 2003

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THE POWER OF CHOICE Trademark

Serial Number: 78260993 • Registration: 2958163

THE POWER OF CHOICE is a trademark filed by PACIFIC LIFE INSURANCE COMPANY on June 11, 2003. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

PACIFIC LIFE INSURANCE COMPANY (184 trademarks)

NEWPORT BEACH, CA 92660

Entity Type: 03

Trademark Details

Filing Date

June 11, 2003

Registration Date

May 31, 2005

First Use Anywhere

July 2, 2003

First Use in Commerce

July 2, 2003

Published for Opposition

June 15, 2004

Goods & Services

INSURANCE AND FINANCIAL SERVICES, NAMELY, [ LIFE INSURANCE AND ] ANNUITY UNDERWRITING, [ INSURANCE AND ] ANNUITY ADMINISTRATION, [ FINANCIAL MANAGEMENT AND BROKERAGE SERVICES FOR ALL TYPES OF INSURANCE, REINSURANCE UNDERWRITING; INSURANCE CLAIMS ADMINISTRATION AND PROCESSING; INSURANCE CONSULTATION; MUTUAL FUND MANAGEMENT SERVICES; MUTUAL FUND INVESTMENT, ADVISORY, DISTRIBUTION, ANALYSIS, PLANNING, DEVELOPMENT, BROKERAGE AND ADMINISTRATION SERVICES; MUTUAL FUND INVESTMENT CONSULTATION SERVICES; ] INVESTMENT OF FUNDS FOR OTHERS; INVESTMENT CONSULTATION, MANAGEMENT, BROKERAGE, AND ADVISORY SERVICES; INVESTMENT ADVICE; FINANCIAL INVESTMENT IN THE FIELDS OF ANNUITIES, [ COLLEGE SAVING PLANS, SECURITIES, DERIVATIVES, REAL ESTATE, PRIVATE PLACEMENTS, FUNDING AGREEMENTS, AND VENTURE CAPITAL; FINANCIAL SERVICES, namely, CONSULTATION, ANALYSIS, ] PLANNING, AND MANAGEMENT SERVICES IN THE FIELDS OF ANNUITIES [ AND COLLEGE SAVING PLANS; MAINTAINING ESCROW ACCOUNTS FOR INVESTMENTS; ADMINISTRATION OF EMPLOYEE PENSION PLANS; FUND INVESTMENT CONSULTATION; CAPITAL INVESTMENT CONSULTATION; REAL ESTATE INVESTMENT AND MANAGEMENT; AND MORTGAGE LENDING AND MORTGAGE LOAN SERVICING ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sep 24, 2025 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Sep 24, 2025 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 24, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 24, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 2, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 31, 2024 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 2, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 2, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 2, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 2, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 2, 2020 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 26, 2015 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 26, 2015 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 26, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 26, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
May 8, 2015 E89R
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Sep 24, 2010 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 24, 2010 APRE
TEAS SECTION 8 RECEIVED
Sep 23, 2010 ES8R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 26, 2006 ASGN
REGISTERED-PRINCIPAL REGISTER
May 31, 2005 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Mar 7, 2005 REGV
ASSIGNED TO LIE
Mar 4, 2005 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 1, 2005 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 28, 2005 SUPC
USE AMENDMENT FILED
Feb 11, 2005 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 11, 2005 EISU
NOA MAILED - SOU REQUIRED FROM APPLICANT
Nov 2, 2004 NOAM
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Sep 14, 2004 ETOP
CASE FILE IN TICRS
Sep 9, 2004 CFIT
EXTENSION OF TIME TO OPPOSE RECEIVED
Jul 8, 2004 ETOF
PUBLISHED FOR OPPOSITION
Jun 15, 2004 PUBO
NOTICE OF PUBLICATION
May 26, 2004 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 5, 2004 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 16, 2004 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 16, 2004 TROA
NON-FINAL ACTION E-MAILED
Dec 9, 2003 GNRT
ASSIGNED TO EXAMINER
Dec 1, 2003 DOCK

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