THE NEVER LIST
LIVE

Serial Number

87241059

Owner

Counter Brands LLC

Attorney

Perry J. Viscounty

First Use Date

Feb 14, 2014

Filing Date

Nov 17, 2016

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THE NEVER LIST Trademark

Serial Number: 87241059 • Registration: 5710220

THE NEVER LIST is a trademark filed by Counter Brands LLC on November 17, 2016. The trademark is classified under Class 44 (Medical Services). The application is currently registered and active.

Owner Contact Info

Counter Brands LLC (90 trademarks)

1733 Ocean Avenue
Santa Monica 90401

Entity Type: 16

G2G VENTURES, PBC (37 trademarks)

1745 BERKELEY STUDIO 2
SANTA MONICA, CA 90404

Entity Type: 58

G2G NEWCO, INC. (29 trademarks)

1745 BERKELEY STUDIO 2
SANTA MONICA, CA 90404

Entity Type: 03

Trademark Details

Filing Date

November 17, 2016

Registration Date

March 26, 2019

First Use Anywhere

February 14, 2014

First Use in Commerce

February 14, 2014

Published for Opposition

June 20, 2017

Goods & Services

Providing a website featuring medical information about the health effects of cosmetics and skincare ingredients; providing a website featuring beauty information about the application of cosmetics and skincare ingredients

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 15, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 15, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 15, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 10, 2025 E815
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 9, 2024 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 29, 2024 ASGN
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 26, 2024 REM1
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 10, 2021 ASCK
REGISTERED-PRINCIPAL REGISTER
Mar 26, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 16, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 15, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 9, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 9, 2019 AITU
USE AMENDMENT FILED
Jan 17, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 17, 2019 EISU
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Aug 24, 2018 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Aug 24, 2018 COAR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul 20, 2018 EXRA
SOU EXTENSION 2 GRANTED
Jul 18, 2018 EX2G
SOU EXTENSION 2 FILED
Jul 18, 2018 EXT2
SOU TEAS EXTENSION RECEIVED
Jul 18, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 13, 2018 EXRA
SOU EXTENSION 1 GRANTED
Feb 10, 2018 EX1G
SOU EXTENSION 1 FILED
Feb 10, 2018 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 10, 2018 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 15, 2017 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 20, 2017 NPUB
PUBLISHED FOR OPPOSITION
Jun 20, 2017 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 31, 2017 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 11, 2017 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
May 10, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 9, 2017 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
May 9, 2017 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
May 5, 2017 GNFN
FINAL REFUSAL E-MAILED
May 5, 2017 GNFR
FINAL REFUSAL WRITTEN
May 5, 2017 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
May 4, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 3, 2017 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
May 3, 2017 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 23, 2017 GNRN
NON-FINAL ACTION E-MAILED
Feb 23, 2017 GNRT
NON-FINAL ACTION WRITTEN
Feb 23, 2017 CNRT
ASSIGNED TO EXAMINER
Feb 23, 2017 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 23, 2016 NWOS
NEW APPLICATION ENTERED
Nov 21, 2016 NWAP