THE MINDSET COMPANY
LIVE

Serial Number

99668270

Owner

GumGum, Inc.

Attorney

Jonathan A. Menkes

Filing Date

Feb 24, 2026

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THE MINDSET COMPANY Trademark

Serial Number: 99668270

THE MINDSET COMPANY is a trademark filed by GumGum, Inc. on February 24, 2026. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

GumGum, Inc. (15 trademarks)

Santa Monica, CA 90401

Entity Type: 03

Trademark Details

Filing Date

February 24, 2026

Registration Date

Not Registered

Published for Opposition

October 13, 2026

Goods & Services

Advertising services; Advertising, promotion, and marketing services using computer software and artificial intelligence to provide contextual analysis of advertisements for others; Advertising, promotion, and marketing services using computer software and artificial intelligence to provide categorization of advertisements for content publishers, demand-side platforms (DSPs), and advertisers; Advertising and marketing consultancy; Digital advertising services; Brand evaluation services; Monitoring online branding and sponsorship activities using image recognition technology, computer programs, artificial intelligence, and databases for business purposes; Compiling and analyzing statistics, data and other sources of information for business purposes; Preparation of reports for marketing; Market analysis and research services

Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing advertisers with key insights into online environments; Software as a service (SAAS) services featuring software for providing advertising and business insights, in the nature of contextual targeting and brand-safe advertising; Software as a service (SAAS) services featuring software for creating advertising and marketing materials; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing consumers with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing consumers with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; Software as a service (SAAS) services featuring software for providing image extraction, keyword extraction, and location extraction; Software as a service (SAAS) services featuring software for providing categorization of advertisements; Software as a service (SAAS) services featuring software using machine learning for identifying contextual ad targeting inventory and brand safety threats; Software as a service (SAAS) services featuring software for providing contextual analysis to others; Software as a service (SAAS) services featuring software for providing verification solutions and content-level analysis, in the field of analysis of text, images, audio, and video; Software as a service (SAAS) services featuring software for diagnosing and calculating brand safety threats; Software as a service (SAAS) services featuring software for identifying and scoring content for contextual classification categories, in the field of seasonal events, holiday events, and sporting competitions; Software as a service (SAAS) services featuring software for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for providing contextual analysis in the field of digital advertising to others

Filing History

APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 17, 2026 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 27, 2026 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 27, 2026 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 27, 2026 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 18, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jun 18, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jun 18, 2026 CNRT
ASSIGNED TO EXAMINER
Jun 12, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Feb 24, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 24, 2026 NWOS
NEW APPLICATION ENTERED
Feb 24, 2026 NWAP