THE MENTOR Trademark

Educational and entertainment services including those provided by, or in relation to, television, television broadcasting, television programmes and interactive television programmes, games, live shows, cinematograph films, video devices, dvds, cds and video tapes; pay and subscription television services in this class; entertainment services in the nature of producing, distributing and disseminating programs and information; provision of personalised and interactive games; personalised and interactive entertainment services in the nature of providing personalised television programming and interactive television programming and games; publication and information services in relation to providing entertainment via television, cable television, electronic equipment and video devices, games, news, education, sporting and cultural activities; provision of educational courses and educational material (including e-learning); production of radio, films, shows and television programs including interactive programs; publishing services; sporting and cultural activities; organisation of competitions; news and news reporter services; arranging and conducting of concerts, workshops and seminars; organisation and production of shows; presentation of live performances; live entertainment; event management services (organisation of educational, entertainment, sporting or cultural events); providing non-downloadable on-line electronic publications; providing digital music, videos and television clips online; including the provision of all the aforesaid services via broadcasts, television, radio, cable, direct satellite and electronic communication networks, including computer networks, global computer network related telecommunication and communication services, broadband access services, wireless application protocol, text message services, telephones and cellular telephones; information and advisory services relating to all the aforementioned

Application software; computer software; exposed cinematographic film; pre-recorded dvds, cds, video tapes, discs and other recording media; electronic publications (downloadable) including those sold and distributed online; interactive computer, multi-media, web site and internet software; video games in this class

Printed matter; publications; magazines; photographs; stationery; instructional and teaching material (except apparatus)

Advertising; publicity; promotional services; the promotion of goods and services for others including through the distribution of on-line promotional material and promotional contests; the sale of goods for others including through the distribution of online promotional material and promotional contests; marketing services; sponsorship (promotion and marketing services); market research, analysis and survey services; opinion polling, research and analysis; creating, providing and displaying business information advertising and descriptions of products and services of others via an interactive computer communications network; retail and wholesale services including retail trading via television programmes and by telephone and electronic means including the internet; auction services provided via the television, by telephone and by other electronic or wireless means including the internet; the bringing together, for the benefit of others, of a variety of goods enabling customers to conveniently view and purchase those goods including by mail order, telecommunications, website or television; business management and consultancy services; demonstration of goods; television commercials and production of television commercials; arranging and conducting trade shows; including the provision of all the aforesaid services via broadcasts, television, radio, cable, direct satellite, electronic communication networks, computer networks, global computer network related telecommunication and communication services, broadband access services, wireless application protocol, text message services, telephone and cellular telephone; event management services (organization of exhibitions or trade fairs for commercial or advertising purposes); information and advisory services relating to all the aforementioned