THE MCKENZIE INSTITUTE Trademark

Scientific and technological services, namely, research and design in relation to the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; design and development of computer hardware and software for the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; medical research services in the field of musculoskeletal disorders, physical therapy, and orthopaedics; design services, namely design of new medical products and furniture for the diagnosis, assessment and treatment of musculoskeletal disorders and physical therapy; providing temporary use of online non-downloadable software for use in the education, diagnosis, assessment and treatment of musculoskeletal disorders and for providing instructions in physical therapy; providing temporary use of online non-downloadable software applications for medical purposes, in the field of the treatment of musculoskeletal disorders, and physical therapy; providing temporary use of online non-downloadable software for the medical diagnosis and treatment of musculoskeletal disorders and physical therapy for use in accessing, updating, manipulating, maintaining, modifying, organizing, storing, backing up, synchronizing, transmitting, and sharing data, documents, files, information, text, photos, images, graphics, music, audio, video, and multimedia content via global computer networks, mobile telephones, and other communications networks; providing temporary use of online non- downloadable software for storing, managing, tracking, analyzing, and reporting data in the field of medical treatment of musculoskeletal disorders and physical therapy; software as a service (SAAS) services, namely, hosting software for use by others for storing, managing, tracking, analyzing, and reporting data in the field of musculoskeletal disorders and physical therapy

Retail, online retail, wholesale, and online wholesale store services featuring electronic books, DVDs, medical apparatus and instruments, orthopaedic products, medical devices, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, publications, books, instructional and teaching material, and furniture, all relating to musculoskeletal disorders and physical therapy; demonstration of goods for musculoskeletal disorders and physical therapy; online advertising on a computer network and provision of an online marketplace for buyers and sellers of medical goods and services; direct marketing services, sales promotions, advertising services, and promotional services in relation to musculoskeletal issues and physical therapy; association services, namely promoting the commercial and business interests of professionals of the musculoskeletal and physical therapy healthcare industry; customer loyalty services for commercial, promotional and/or advertising purposes; promotional marketing and point of purchase promotions of the goods and services of others in the field of musculoskeletal issues and physical therapy; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods in the field of electronic books, DVDs, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, publications, books, instructional and teaching material, and furniture, all relating to musculoskeletal issues and physical therapy; marketing services, product marketing, and promotional marketing in relation to musculoskeletal issues and physical therapy; business management, business administration, and importing and exporting agency services all in relation to musculoskeletal issues and physical therapy; advertising consultation, promotion and marketing services and related consulting

Healthcare services, namely, providing medical and physical therapy treatment services for musculoskeletal disorders; physical therapy services, namely, therapy for spinal disorders and musculoskeletal issues; musculoskeletal diagnosis and treatment services, namely, medical diagnosis and treatment of musculoskeletal disorders; physiotherapy services; chiropractic services; conducting of physical examinations namely, musculoskeletal, regional, chiropractic and spinal examinations and evaluations; providing health assessment services, namely, conducting physical evaluations for the treatment of musculoskeletal disorders; health advisory services namely, providing advice to clinicians in the field of physical therapy and the treatment of musculoskeletal disorders; occupational therapy and physical rehabilitation services in the field of musculoskeletal disorders and physical therapy; medical services in the field of osteopathy; provision of exercise facilities for health rehabilitation purposes for musculoskeletal disorders and physical therapy, namely, provision of physical rehabilitation facilities featuring exercise apparatus; reflexology; remedial physical therapy services; therapeutic treatment of the body in the nature of medical treatment for musculoskeletal disorders; medical diagnosis, treatment and rehabilitation services, namely musculoskeletal, spinal, chronic injury, sports, and rehabilitation physiotherapy services; provision of physical manipulation in the nature of physical therapy using manipulation of the body, acupuncture, dry needling, back therapy in the nature of physical therapy for the back, manual tissue techniques in the nature of massage therapy, exercise prescription in the nature of physical rehabilitation using exercise, hydrotherapy and recovery programmes, services in the nature of physical rehabilitation using hydrotherapy, all for the treatment of musculoskeletal disorders; medical and physical therapy information services; advisory, consultancy and information services in relation to the aforesaid services; the provision of medical information in the field of musculoskeletal treatment services in the nature of medical treatment of musculoskeletal disorders, physical therapy for spinal disorders, online via a website, the Internet or other computer networks and accessible by mobile phone and other Internet-enabled devices

Education services, namely conducting classes and seminars in the field of musculoskeletal disorders and physical therapy; provision of training in the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; medical training and teaching in the field of musculoskeletal disorders and physical therapy; training services for health service providers in the field of the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; provision of on-line journals, namely, blogs in the field of musculoskeletal disorders and physical therapy; arranging and conducting of seminars, training workshops, lectures, courses of instruction in the field of the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; publication of documents, newsletters and printed matter in the field of the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; publication of journals, newsletters, texts, guides, printed training materials, printed visual training material and printed educational materials in the field of the education, diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy; providing online non-downloadable electronic publications in the nature of journals, brochures, newsletters, magazines, guides, and training materials in the field of medical diagnosis and treatment of musculoskeletal disorders and physical therapy; consulting services in the field of medical training in the diagnosis, assessment, and treatment of musculoskeletal disorders and physical therapy