THE LUXURY OF CHOICE Trademark

Serial Number: 99347326

THE LUXURY OF CHOICE is a trademark filed by Silversea Cruises Ltd. on August 20, 2025. The trademark is classified under Class 39 (Transportation & Storage), Class 41 (Education & Entertainment). The application is currently pending registration.

Trademark Classes

Class 39 - Transportation & Storage

Transport; packaging and storage of goods; travel arrangement

Class 41 - Education & Entertainment

Education; providing of training; entertainment; sporting and cultural activities

Owner Contact Info

Silversea Cruises Ltd.

1050 Caribbean Way
Miami, FL 33132

Entity Type: 22

Legal Representation

Attorney of Record

Adam C. Underwood

455 trademarks filed View all →

Correspondence Address

Adam C. Underwood Royal Caribbean Group - Legal Department

1050 Caribbean Way

Miami, FL 33132

United States

Trademark Details

Filing Date

August 20, 2025

Registration Date

Not Registered

First Use Anywhere

August 20, 2025

First Use in Commerce

September 11, 2025

Published for Opposition

October 14, 2025

Goods & Services

Arranging pre-voyage and post-voyage land-based guided walking tours for cruise ship passengers in the nature of guided food, nature, hiking, city, and historical site tours; Arranging guided walking tours of villages, towns, cities and rural regions

Arranging for transportation for travelers; Arranging of passenger transportation services for others; Organizing transport for travelers; Cruise ship services; providing transport for excursions; travel arrangement; travel booking agency services; Travel agency services, namely, making reservations and bookings for transportation for tourists and passengers