TrademarkDir
THE HONDO
LIVE

Serial Number

97858188

Owner

HRL BRAND, LLC

Attorney

Laura A. Brock

First Use Date

Jul 27, 2023

Filing Date

Mar 27, 2023

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THE HONDO Trademark

Serial Number: 97858188 • Registration: 7940705

THE HONDO is a trademark filed by HRL BRAND, LLC on March 27, 2023. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

HRL BRAND, LLC

302 EAST BROAD STREET
EUFAULA, AL 36027

Entity Type: 16

The Hondo Rodeo Fest, LLC (3 trademarks)

3425 Cheyenne Ranch Road
Roanoke, TX 76262

Entity Type: 16

THE HONDO GROUP, LLC

302 EAST BROAD STREET
EUFAULA, AL 36027

Entity Type: 16

Trademark Details

Filing Date

March 27, 2023

Registration Date

September 9, 2025

First Use Anywhere

July 27, 2023

First Use in Commerce

November 17, 2023

Published for Opposition

February 13, 2024

Goods & Services

Entertainment services, namely, arranging and conducting of competitions in the field of rodeos; entertainment services, namely, arranging and conducting of rodeo competitions, namely, bull riding, roping, barrel racing, bronc riding, and steer wrestling; entertainment services, namely, live appearances by rodeo stars; entertainment, namely, live music concerts; organizing rodeo festivals for cultural or entertainment purposes; organizing exhibitions for rodeo competitions; organizing community festivals featuring primarily rodeo competitions and musical entertainment, and also providing tradeshow booth spaces, food vendors, and displays of art

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 10, 2026 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 10, 2026 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 3, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 3, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 3, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 3, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 3, 2025 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 9, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 9, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 15, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 15, 2025 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 29, 2025 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 29, 2025 AITU
USE AMENDMENT FILED
Apr 9, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 9, 2025 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Oct 8, 2024 EXRA
SOU EXTENSION 1 GRANTED
Oct 8, 2024 EX1G
SOU EXTENSION 1 FILED
Oct 8, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
Oct 8, 2024 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Apr 9, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 13, 2024 NPUB
PUBLISHED FOR OPPOSITION
Feb 13, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 24, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 9, 2024 CNSA
ASSIGNED TO EXAMINER
Dec 20, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 18, 2023 NWOS
NEW APPLICATION ENTERED
Mar 30, 2023 NWAP

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