THE HIT WILL SURPRISE YOU

LIVE

Serial Number

99215055

Owner

Benchmark Beverage Company, LLC

Attorney

Shannon Smith

First Use Date

May 1, 2025

Filing Date

Jun 3, 2025

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THE HIT WILL SURPRISE YOU Trademark

Serial Number: 99215055 • Registration: 7950177

THE HIT WILL SURPRISE YOU is a trademark filed by Benchmark Beverage Company, LLC on June 3, 2025. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Trademark Classes

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

Benchmark Beverage Company, LLC (60 trademarks)

31690 Glendale
Livonia, MI 48150

Entity Type: 16

Legal Representation

Attorney of Record

Shannon Smith

233 trademarks filed View all →

Correspondence Address

SHANNON SMITH Reising Ethington P.C.

755 West Big Beaver Road

Suite 1850

Troy, MI 48084

United States

Trademark Details

Filing Date

June 3, 2025

Registration Date

September 16, 2025

First Use Anywhere

May 1, 2025

First Use in Commerce

May 1, 2025

Published for Opposition

July 29, 2025

Goods & Services

Flavored beer; Beer

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 16, 2025 NRCC

REGISTERED-PRINCIPAL REGISTER

Sep 16, 2025 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 29, 2025 NPUB

PUBLISHED FOR OPPOSITION

Jul 29, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 23, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 24, 2025 CNSA

ASSIGNED TO EXAMINER

Jun 23, 2025 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 3, 2025 NWOS

APPLICATION FILING RECEIPT MAILED

Jun 3, 2025 MAFR

NEW APPLICATION ENTERED

Jun 3, 2025 NWAP

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