TrademarkDir
THE HELPFUL SMILE EXPERIENCE
LIVE

Serial Number

90758082

Owner

HY-VEE, INC.

Attorney

Joshua J. Conley

First Use Date

May 29, 2021

Filing Date

Jun 7, 2021

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THE HELPFUL SMILE EXPERIENCE Trademark

Serial Number: 90758082 • Registration: 6629279

THE HELPFUL SMILE EXPERIENCE is a trademark filed by HY-VEE, INC. on June 7, 2021. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

HY-VEE, INC. (471 trademarks)

5820 WESTOWN PARKWAY
WEST DES MOINES, IA 50266

Entity Type: 03

Trademark Details

Filing Date

June 7, 2021

Registration Date

January 25, 2022

First Use Anywhere

May 29, 2021

First Use in Commerce

June 6, 2021

Published for Opposition

November 9, 2021

Goods & Services

Entertainment and educational services, namely, a continuing program accessible by computer networks featuring feel-good storylines that follows the delivery of one-in-a-lifetime experiences for unsuspecting, yet deserving people who have overcome difficult situations and experiences such as illness, job loss, a veteran or family experience, a special need experience, or overcoming a tragic experience

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 21, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 21, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 21, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 21, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 21, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 21, 2024 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 29, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jan 29, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 29, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 29, 2022 REAP
REGISTERED-PRINCIPAL REGISTER
Jan 25, 2022 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 9, 2021 NPUB
PUBLISHED FOR OPPOSITION
Nov 9, 2021 PUBO
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 20, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 20, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 20, 2021 REAP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 20, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 1, 2021 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 14, 2021 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 13, 2021 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 13, 2021 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 13, 2021 GNRN
NON-FINAL ACTION E-MAILED
Sep 13, 2021 GNRT
NON-FINAL ACTION WRITTEN
Sep 13, 2021 CNRT
ASSIGNED TO EXAMINER
Sep 10, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 27, 2021 NWOS
NEW APPLICATION ENTERED
Jun 10, 2021 NWAP

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