TrademarkDir
THE GRAND OLD DRINK OF THE SOUTH
LIVE

Serial Number

72270965

Owner

BROWN-FORMAN CORPORATION

First Use Date

Jan 19, 1934

Filing Date

May 8, 1967

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THE GRAND OLD DRINK OF THE SOUTH Trademark

Serial Number: 72270965 • Registration: 0853793

THE GRAND OLD DRINK OF THE SOUTH is a trademark filed by BROWN-FORMAN CORPORATION on May 8, 1967. The trademark is classified under Class 33 (Wine & Spirits). The application is currently registered and active.

Owner Contact Info

BROWN-FORMAN CORPORATION (493 trademarks)

850 DIXIE HIGHWAY
LOUISVILLE, KY 40210

Entity Type: 03

SOUTHERN COMFORT PROPERTIES, INC. (170 trademarks)

4040 Civic Center Drive, Suite 528
San Rafael, CA 94903

Entity Type: 03

SAZERAC BRANDS, LLC (1,499 trademarks)

10101 Linn Station Rd., Suite 400
Louisville, KY 40223

Entity Type: 16

SOUTHERN COMFORT CORPORATION (8 trademarks)

ST. LOUIS, MO

Entity Type: 03

Trademark Details

Filing Date

May 8, 1967

Registration Date

July 30, 1968

First Use Anywhere

January 19, 1934

First Use in Commerce

January 19, 1934

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 1, 2023 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 1, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 1, 2023 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 1, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 1, 2023 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 1, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 1, 2023 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 1, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 1, 2023 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 1, 2023 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 2, 2019 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 2, 2019 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Mar 2, 2019 RNL3
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Mar 2, 2019 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 2, 2019 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 2, 2019 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 2, 2019 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 2, 2019 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 30, 2019 E89R
TEAS SECTION 8 & 9 RECEIVED
Jan 30, 2019 E89R
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 18, 2018 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 18, 2018 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 18, 2018 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 18, 2018 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 31, 2018 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 31, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 31, 2018 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 31, 2018 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 30, 2017 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 30, 2017 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 18, 2016 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 18, 2016 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 12, 2016 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 12, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 12, 2016 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 12, 2016 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 27, 2016 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 27, 2016 ASGN
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 26, 2009 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 26, 2009 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 26, 2009 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 26, 2009 89AG
ASSIGNED TO PARALEGAL
Jan 15, 2009 PLGL
ASSIGNED TO PARALEGAL
Jan 15, 2009 PLGL
TEAS SECTION 8 & 9 RECEIVED
Jan 13, 2009 E89R
TEAS SECTION 8 & 9 RECEIVED
Jan 13, 2009 E89R
CASE FILE IN TICRS
Nov 10, 2008 CFIT
CASE FILE IN TICRS
Nov 10, 2008 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 17, 2002 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 17, 2002 TCCA
REGISTERED - SEC. 7 REQUEST ABANDONED
Apr 13, 2001 PRA7
REGISTERED - SEC. 7 REQUEST ABANDONED
Apr 13, 2001 PRA7
POST REGISTRATION ACTION MAILED - SEC. 7
Jun 26, 2000 PRAM
POST REGISTRATION ACTION MAILED - SEC. 7
Jun 26, 2000 PRAM
REQUEST FOR NEW CERTIFICATE FILED
Dec 7, 1999 C.7F
REQUEST FOR NEW CERTIFICATE FILED
Dec 7, 1999 C.7F
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Jul 30, 1988 REN1
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Jul 30, 1988 REN1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
May 19, 1988 9.AF
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
May 19, 1988 9.AF

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