THE GENERALS CIRCLE

LIVE

Serial Number

99254310

Owner

Swedish Match North Europe AB

Attorney

Tamar Niv Bessinger

First Use Date

Sep 1, 2025

Filing Date

Jun 26, 2025

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THE GENERALS CIRCLE Trademark

Serial Number: 99254310 • Registration: 8339183

THE GENERALS CIRCLE is a trademark filed by Swedish Match North Europe AB on June 26, 2025. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Swedish Match North Europe AB (4 trademarks)

Sveavägen 44
Stockholm SE-118 85 , SE

Entity Type: 09

Legal Representation

Attorney of Record

Tamar Niv Bessinger

4,159 trademarks filed View all →

Correspondence Address

Tamar Niv Bessinger Fross Zelnick Lehrman & Zissu, P.C.

151 West 42nd Street, 17th Floor

New York, NY 10036

United States

Trademark Details

Filing Date

June 26, 2025

Registration Date

July 7, 2026

First Use Anywhere

September 1, 2025

First Use in Commerce

September 1, 2025

Published for Opposition

December 16, 2025

Goods & Services

Administration of a customer loyalty program which provides rewards in the nature of coupon offers, merchandise, travel, or event access upon completion of a series of engagement tasks

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 7, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

Jul 7, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 17, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 17, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Jun 11, 2026 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 11, 2026 AITU

USE AMENDMENT FILED

Mar 4, 2026 IUAF

TEAS STATEMENT OF USE RECEIVED

Mar 4, 2026 EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 10, 2026 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 16, 2025 NPUB

PUBLISHED FOR OPPOSITION

Dec 16, 2025 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 10, 2025 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 14, 2025 CNSA

ASSIGNED TO EXAMINER

Nov 14, 2025 DOCK

APPLICATION FILING RECEIPT MAILED

Jun 26, 2025 MAFR

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 26, 2025 NWOS

NEW APPLICATION ENTERED

Jun 26, 2025 NWAP

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