THE FLAVOR OF FEAR
LIVE
Serial Number
99606089
Owner
Frito-Lay North America, Inc.Attorney
Jeanette S. ZimmerFiling Date
Jan 21, 2026
THE FLAVOR OF FEAR Trademark
Serial Number: 99606089
THE FLAVOR OF FEAR is a trademark filed by
Frito-Lay North America, Inc.
on January 21, 2026. The trademark is classified under Class 30 (Staple Foods).
The application is currently pending registration.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Jeanette S. Zimmer PepsiCo, Inc.
7701 Legacy Drive
Plano, TX 75024
United States
Trademark Details
Filing Date
January 21, 2026
Registration Date
Not Registered
Published for Opposition
March 10, 2026
Goods & Services
Corn-based snack foods
Filing History
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 5, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 10, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 10, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 4, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 11, 2026 CNSA
ASSIGNED TO EXAMINER
Feb 11, 2026 DOCK
TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Jan 27, 2026 TAEA
TEAS VOLUNTARY AMENDMENT RECEIVED
Jan 27, 2026 PARI
APPLICATION FILING RECEIPT MAILED
Jan 21, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 21, 2026 NWOS
NEW APPLICATION ENTERED
Jan 21, 2026 NWAP
