THE EXCELLENCE COLLECTION REWARDS Trademark

Serial Number: 99550356 • Registration: 8342458

THE EXCELLENCE COLLECTION REWARDS is a trademark filed by Whitecap Bay Investments, B.V. on December 16, 2025. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Whitecap Bay Investments, B.V. (5 trademarks)

Amsterdam 1066EP , NL

Entity Type: 99

Legal Representation

Attorney of Record

Elizabeth Lee D'Amore

20 trademarks filed View all →

Correspondence Address

Elizabeth Lee D'Amore Lucas & Mercanti, LLP

100 South Jefferson Road

Suite 202

Whippany, NJ 07981

United States

Trademark Details

Filing Date

December 16, 2025

Registration Date

July 14, 2026

First Use Anywhere

December 7, 2020

First Use in Commerce

December 7, 2020

Published for Opposition

May 26, 2026

Goods & Services

Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels