TrademarkDir
THE COMPANY YOU KEEP
LIVE

Serial Number

73797549

Owner

New York Life Insurance Company

Attorney

Jennifer M. Mikulina

First Use Date

Apr 14, 1989

Filing Date

May 4, 1989

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THE COMPANY YOU KEEP Trademark

Serial Number: 73797549 • Registration: 1576792

THE COMPANY YOU KEEP is a trademark filed by New York Life Insurance Company on May 4, 1989. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

New York Life Insurance Company (229 trademarks)

New York, NY 10010

Entity Type: 03

Trademark Details

Filing Date

May 4, 1989

Registration Date

January 9, 1990

First Use Anywhere

April 14, 1989

First Use in Commerce

April 14, 1989

Published for Opposition

October 17, 1989

Goods & Services

FINANCIAL ADVISORY SERVICES; ANNUITY UNDERWRITING SERVICES; UNDERWRITING LIFE AND HEALTH INSURANCE

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 10, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 10, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 10, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 15, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 15, 2020 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jun 15, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 15, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 15, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 15, 2020 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 18, 2020 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Feb 18, 2020 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 18, 2020 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 18, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 7, 2020 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2019 REAP
REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Apr 5, 2017 CORV
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 31, 2017 CRFA
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jan 19, 2010 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 19, 2010 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 12, 2010 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 11, 2010 E89R
CASE FILE IN TICRS
Dec 15, 2008 CFIT
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 10, 2000 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 10, 2000 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 7, 2000 89AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 24, 1996 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Jul 21, 1995 815F
REGISTERED-PRINCIPAL REGISTER
Jan 9, 1990 R.PR
PUBLISHED FOR OPPOSITION
Oct 17, 1989 PUBO
NOTICE OF PUBLICATION
Sep 16, 1989 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 7, 1989 CNSA
ALLOWANCE/COUNT WITHDRAWN
Jul 31, 1989 ZZZZ
EXAMINER'S AMENDMENT MAILED
Jul 14, 1989 CNEA
ASSIGNED TO EXAMINER
Jul 11, 1989 DOCK

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