TrademarkDir
THE BREAKFAST OF CHAMPIONS
LIVE

Serial Number

71379928

Owner

GENERAL MILLS IP HOLDINGS II, LLC

Attorney

Shelby K. Bruce

First Use Date

Oct 14, 1933

Filing Date

Jun 19, 1936

Add to watchlist:

No watchlists yet
+ Create New Watchlist
View on USPTO

THE BREAKFAST OF CHAMPIONS Trademark

Serial Number: 71379928 • Registration: 0342440

THE BREAKFAST OF CHAMPIONS is a trademark filed by GENERAL MILLS IP HOLDINGS II, LLC on June 19, 1936. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

GENERAL MILLS IP HOLDINGS II, LLC (250 trademarks)

Number One General Mills Boulevard
MINNEAPOLIS, MN 55426

Entity Type: 16

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

Trademark Details

Filing Date

June 19, 1936

Registration Date

January 19, 1937

First Use Anywhere

October 14, 1933

First Use in Commerce

October 14, 1933

Goods & Services

CEREAL FOOD PRODUCTS PARTICULARLY BREAKFAST CEREAL

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 27, 2026 NA89
REGISTERED AND RENEWED (SIXTH RENEWAL - 10 YRS)
Jun 27, 2026 RNL6
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 27, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 27, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 27, 2026 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 19, 2026 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 7, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 7, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 7, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 7, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 7, 2023 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 14, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 14, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Dec 14, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 14, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 14, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 14, 2022 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 26, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 26, 2019 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 4, 2016 NA89
REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
May 4, 2016 RNL5
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 4, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 3, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 25, 2016 E89R
CASE FILE IN TICRS
Jan 12, 2009 CFIT
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Nov 27, 2006 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 27, 2006 89AG
ASSIGNED TO PARALEGAL
Nov 20, 2006 PLGL
TEAS SECTION 8 & 9 RECEIVED
Jul 28, 2006 E89R
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Oct 29, 1996 RNL3
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Sep 3, 1996 9.AF
AMENDMENT UNDER SECTION 7 - PROCESSED
Sep 20, 1991 A7OK
AMENDMENT UNDER SECTION 7 - PROCESSED
Aug 2, 1991 A7OK
SEC 7 REQUEST FILED
May 6, 1991 AMD7
REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)
Jan 19, 1977 REN2

Related Trademarks

More from this Owner

COCOA PUFFS LOADED

COCOA PUFFS LOADED

TRIX LOADED

TRIX LOADED

COCOA PUFFS LOADED

COCOA PUFFS LOADED

COCOA PUFFS LOADED

COCOA PUFFS LOADED

TRIX LOADED

TRIX LOADED

TRIX LOADED

TRIX LOADED