THE BETTER CHIP

LIVE

Serial Number

88398404

Owner

SUGAR FOODS CORPORATION

Attorney

Elizabeth Sbardellati

First Use Date

Apr 8, 2011

Filing Date

Apr 23, 2019

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THE BETTER CHIP Trademark

Serial Number: 88398404 • Registration: 5880164

THE BETTER CHIP is a trademark filed by SUGAR FOODS CORPORATION on April 23, 2019. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Trademark Classes

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

Owner Contact Info

SUGAR FOODS CORPORATION (142 trademarks)

New York, NY 10022

Entity Type: 03

SUGAR FOODS LLC (59 trademarks)

950 THIRD AVENUE, 21ST FLOOR
NEW YORK, NY 100222705

Entity Type: 16

Legal Representation

Attorney of Record

Elizabeth Sbardellati

1,274 trademarks filed View all →

Correspondence Address

Elizabeth Sbardellati Greenberg Glusker Fields Claman & Machtinger LLP

2049 Century Park East

Suite 2600

Los Angeles, CA 90067

United States

Trademark Details

Filing Date

April 23, 2019

Registration Date

October 8, 2019

First Use Anywhere

April 8, 2011

First Use in Commerce

April 8, 2011

Published for Opposition

July 23, 2019

Goods & Services

Corn chips; Grain-based chips; Grain-based snack foods; Grain-based chips packaged as a unit with cheese crisps

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 13, 2026 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 13, 2026 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 12, 2026 APRE

TEAS SECTION 8 & 15 RECEIVED

Oct 8, 2025 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 8, 2024 REM1

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Oct 11, 2023 ASGN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 27, 2023 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 27, 2023 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 27, 2023 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 27, 2023 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 27, 2023 COAR

REGISTERED-PRINCIPAL REGISTER

Oct 8, 2019 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 23, 2019 NPUB

PUBLISHED FOR OPPOSITION

Jul 23, 2019 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 3, 2019 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 13, 2019 CNSA

ASSIGNED TO EXAMINER

Jun 8, 2019 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 8, 2019 NWOS

NEW APPLICATION ENTERED

Apr 26, 2019 NWAP

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