THE BEHAVIORAL RESPONSE Trademark

Design and development of computer software for financial technology applications; Application service provider (ASP), namely, hosting, managing, developing, analyzing, and maintaining software applications of others in the field of financial technology; Platform as a service (PAAS) featuring computer software platforms for processing financial services transactions; Software as a service (SAAS) services featuring software for data analytics, performance measurement, and incentive management in financial and credit-based systems; Design of computer networks and software for others for analyzing incentive structures in credit issuance and receivables management; Providing temporary use of non-downloadable software for processing electronic payments and financial transactions; Application service provider (ASP) featuring software for use as a payment gateway for processing credit card and electronic payments; Providing online non-downloadable software for workflow management and business intelligence in financial services; Providing temporary use of online non-downloadable software for integrating financial data and transaction systems; Design, development, and implementation of software for data processing and financial systems integration; Technical support services, namely, troubleshooting of computer software problems; Consulting services in the field of software design, development, and implementation; Software development consulting in the field of financial services; Providing online non-downloadable software for managing and analyzing transaction data; Computer software design and development; Maintenance and updating of computer software; Providing an internet website portal in the field of software development and financial technology; Research and development of computer software; Custom design and development of computer software for others; Providing temporary use of online non-downloadable software for processing and verifying electronic transactions; Design and development of computer software platforms; Providing information relating to computer software and technology in the field of financial services