THE BEET
LIVE

Serial Number

88509534

Owner

UPBEET BRANDS, INC.

Attorney

Jordan A. LaVine

First Use Date

Oct 17, 2019

Filing Date

Jul 11, 2019

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THE BEET Trademark

Serial Number: 88509534 • Registration: 6190853

THE BEET is a trademark filed by UPBEET BRANDS, INC. on July 11, 2019. The trademark is classified under Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 44 (Medical Services), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

UPBEET BRANDS, INC. (18 trademarks)

853 BROADWAY
NEW YORK, NY 10003

Entity Type: 03

Spinach Holdings, Corp. (4 trademarks)

853 Broadway, Suite 905
New York, NY 10003

Entity Type: 03

Trademark Details

Filing Date

July 11, 2019

Registration Date

November 3, 2020

First Use Anywhere

October 17, 2019

First Use in Commerce

October 17, 2019

Published for Opposition

May 12, 2020

Goods & Services

Providing a website containing nutrition-related information regarding plant-based lifestyles, namely, pursuing a lifestyle consisting of consuming and using products and food that are derived from plants

Providing an interactive website featuring technology that enables consumers to access, track, and monitor commercial evaluations and ratings of consumer goods of others in the nature of plant-based products prior to purchase

Entertainment and educational services, namely, providing a website containing entertainment content and educational information, in the nature of providing education courses offered through online, non-downloadable videos and via instructor assistance in the field of plant-based lifestyles, namely, pursuing a lifestyle consisting of consuming and using products and food that are derived from plants

Providing a website containing consumer information regarding commercial products associated with plant-based lifestyles, namely, products and food that are derived from plants or that enable persons to pursue a diet that consists of plant-based foods; Providing consumer information services and making referrals in the field of products, services, events, activities, facilities and locations associated with plant-based lifestyles, namely, products and food that are derived from plants or that enable persons to pursue a diet that consists of plant-based foods; Providing a website featuring information in the nature of commercial evaluations and rating of consumer goods, namely, plant-based products of others, thereby providing consumers the opportunity to review the aforementioned product information prior to product purchase; Providing a website enabling consumers to purchase plant-based products, namely, on-line retail store services featuring plant-based products; Providing a website featuring consumer products and services recommendations regarding plant-based products in the field of plant-based lifestyles, namely, a lifestyle consisting of consuming and using products and food that are derived from plants

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Nov 3, 2025 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 10, 2021 ASGN
REGISTERED-PRINCIPAL REGISTER
Nov 3, 2020 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Oct 1, 2020 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 30, 2020 CNPR
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 30, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 30, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 30, 2020 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 30, 2020 GNRN
NON-FINAL ACTION E-MAILED
Sep 30, 2020 GNRT
SU - NON-FINAL ACTION - WRITTEN
Sep 30, 2020 CNRT
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 9, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 9, 2020 CRFA
ASSIGNED TO LIE
Sep 4, 2020 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 17, 2020 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 14, 2020 GNRN
NON-FINAL ACTION E-MAILED
Aug 14, 2020 GNRT
SU - NON-FINAL ACTION - WRITTEN
Aug 14, 2020 CNRT
STATEMENT OF USE PROCESSING COMPLETE
Jul 25, 2020 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 25, 2020 AITU
USE AMENDMENT FILED
Jul 7, 2020 IUAF
TEAS STATEMENT OF USE RECEIVED
Jul 7, 2020 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 7, 2020 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 12, 2020 NPUB
PUBLISHED FOR OPPOSITION
May 12, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 22, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 1, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 31, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 30, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 30, 2020 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 8, 2020 GNRN
NON-FINAL ACTION E-MAILED
Mar 8, 2020 GNRT
NON-FINAL ACTION WRITTEN
Mar 8, 2020 CNRT
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 12, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 11, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 11, 2020 TROA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 12, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 12, 2019 REAP
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 6, 2019 GNRN
NON-FINAL ACTION E-MAILED
Oct 6, 2019 GNRT
NON-FINAL ACTION WRITTEN
Oct 6, 2019 CNRT
ASSIGNED TO EXAMINER
Sep 27, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 17, 2019 NWOS
NEW APPLICATION ENTERED
Jul 15, 2019 NWAP