THE AMERICAN RIVIERA Trademark

Chamber of commerce services, namely promoting business and tourism in the greater Santa Barbara region; advertising services, namely, promoting the goods and services provided by others by placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; Promoting goods and services provided by others, providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services, hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers in the Santa Barbara region by preparation of custom promotional products for others and the placement of advertisements in periodicals, the placement of advertisements in broadcast media, brochures, destination guides; Advertising services, namely, promoting the services of Santa Barbara businesses through the distribution of printed and audio/video promotional materials on internet web sites, posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; advertising services, namely, distribution of printed promotional material at trade shows; Distribution of promotional videos; promoting the goods and services of providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services and hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers through the placement of internet advertisements on internet web sites and advertisements on posters, stationery, maps, postcards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; promoting the greater Santa Barbara region as a location for filming and otherwise recording motion pictures, television programs and print advertisements through placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting economic development in Santa Barbara through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting the greater Santa Barbara region as a location for conferences through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides